Logo Design: Handmade Aesthetic

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Bill Gardner

1:25:35

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1. Introduction

001. Welcome.mp4

01:17

002. What is LogoLounge.mp4

00:42

003. Imitating the human flaw.mp4

04:15

2. Human Touch

004. David vs. Goliath Small has its advantages.mp4

03:40

005. Appropriate The clothes must fit.mp4

02:55

006. Randomness Avoiding perfection.mp4

01:52

3. Hand Illustration

007. Brush Artistic brevity.mp4

03:42

008. Near perfection A little naive.mp4

03:54

009. Free-form The right amount of a child.mp4

03:42

010. Degeneration Embracing imperfection.mp4

02:06

011. Backward challenge Loosen up on your preconceived notions of perfection.mp4

01:23

012. Backward solution Loosen up on your preconceived notions of perfection.mp4

01:59

4. Line Personality

013. Sketch Refined solutions.mp4

03:28

014. Chaos Harnessing wild energy.mp4

01:58

015. Single line The beauty of bare essentials.mp4

02:22

016. Doodles The upside of a wandering mind.mp4

03:10

5. Surface Technique

017. Blemished Tainted imitation.mp4

01:52

018. Looseness.mp4

02:35

019. Degeneration.mp4

02:33

020. Process imitation Ink it up.mp4

03:38

021. Woodcut challenge Creating a woodcut-style drawing.mp4

02:43

022. Woodcut solution Creating a woodcut-style drawing.mp4

01:29

6. Application of Color

023. Analog surfaces.mp4

03:28

024. Painting Wash and brush.mp4

03:28

025. Texture The temptation of touch.mp4

02:29

7. Hand Type

026. Hand drawn Purity of something real.mp4

04:23

027. Calligraphy A written assurance.mp4

03:43

028. Writing A bit less formal.mp4

03:22

029. Art and type Married together in a single logo.mp4

02:34

030. Imitation A copy of a copy of a copy.mp4

02:45

8. Conclusion

031. Next steps.mp4

02:08

Description

The handmade aesthetic isn't limited to little boutiques; even large businesses (including Starbucks, Nordstrom, and Whole Foods) understand when it's best to play the "handmade" card. Kick back in the LogoLounge and learn how imperfection, texture, and personality can help add a sense of authenticity to your client's brand. Design expert Bill Gardner shows how to decide when a human touch is appropriate, incorporate free-form and line-drawing illustration techniques, use color and texture to make surfaces seem more tactile, and use typography to express specific ideas. The good news? You don't have to relinquish your favorite digital tools. Bill shows how to create this "old world" look using "new world" shortcuts.

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Logo Design

Bill Gardner

Instructor's Courses

Some call it identity design. I call it helping organizations successfully communicate with the world. Taking the magic that makes them unique and bringing it to life for all to see. I launched this journey in 1983, determined to help businesses thrive with outstanding design. Today, I’m proud to say Gardner Design continues to fulfill this mission, serving organizations of all types and sizes, from Fortune 500 companies to one-person shops. Over the years we have refined the process of transforming objective information into subjective results that speak to the consumer’s heart and evoke tremendous brand loyalty. In 2001, I launched LogoLounge.com, a tool that would quickly become the world’s largest online compendium of logos. Shortly thereafter, the LogoLounge book series was borne. Its 11 volumes to date recognize and analyze the unbelievable contributions of our members, comprised of the best logo designers from across the globe. In 2013, I published Logo Creed, the textbook on logo design to provide guidance to aspiring identity designers and design schools. I also author the Annual Logo Trend Report which pinpoints the relevant trends and evolutionary shifts in the brand design industry. You can catch me in motion as I equip generations of brand stewards and identity designers alike through LinkedIn Learning’s online courses. I’m frequently asked to contribute, author, or comment on branding for publications including Forbes, Fortune, Fast Company, Bloomberg, Communication Arts, HOW Design, and many more. Throughout my career, I’ve had the privilege of traveling the world over, whether speaking, for business, or pleasure. No matter where I go, I find one fact to be consistently true: design matters. It’s the universal language that binds us together and makes ordinary existence transcend.

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.