Logo Design: Breaking Down the Process

Focused View

Von Glitschka

1:56:27

0 View

01 - Introduction

01 - Deconstructing the creative process.mp4

03:04

02 - 1. Drawing Logo Designs

01 - Thumbnail drawing and ideation.mp4

02:56

03 - 2. Building Logo Designs

01 - Creating brand marks.mp4

15:58

04 - 3. Choosing Typestyles

01 - Pairing typography.mp4

21:11

05 - 4. Coloring Logo Designs

01 - Establishing brand colors.mp4

23:56

06 - 5. Presenting Logo Designs

01 - Creating design comps.mp4

08:45

07 - 6. Diversify Logo Assets

01 - Creating brand systems.mp4

17:12

08 - 7. Delivering Logo Assets

01 - Brand assets and brand style guide.mp4

21:28

09 - Conclusion

01 - Conclusion.mp4

01:57

Description

This course takes you through the journey of deconstructing the creative process, specifically focused on the art of logo design. Instructor Von Glitschka begins by showing you the basics of thumbnail drawing and ideation before turning to more advanced topics such as vector-building and branding. Learn how to select type styles, use both manual and automated methods to establish brand colors, communicate your brand's essence, and more. Along the way, discover practical strategies for presenting logo designs to clients, showcasing flexibility and visual communication, diversifying your assets, and developing a brand style guide as you grow. Well suited for graphic designers, branding specialists, marketing professionals, and anyone passionate about creative design, this course equips you with the skills you need to know to craft compelling logos and brand identities that stick.

More details

User Reviews

Rating

average 0

Total votes0

Focused display

Logo Design

Von Glitschka

Instructor's Courses

Glitschka Studios is a small two-person boutique design firm located in the Pacific Northwest. We work closely with our clients, collaborating to create designs and illustrations for global brands and small businesses. We are illustrative designers who provide diverse creative exploration for ad agencies, design firms, in-house design departments, startups, and small business owners to expand their creative possibilities, facilitate brand engagement, and help their business, product, or service grow and thrive. Our creative approach always has our client's best interest in mind. Visit our site, view our work, and download our samples to see the wide range of clients and industries we’ve worked with over the last two decades.

Linkedin Learning

View courses Linkedin Learning

LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.