Localization in UX Writing

Focused View

Dr. Katharina Grimm

3:53:55

116 View

1 - Part I What Is Localization

1 - Welcome Introduction To Part I.mp4

01:52

2 - Why Should We Talk About Localization.mp4

09:04

3 - What Is Localization.mp4

12:11

4 - Outro Of Part I.mp4

00:42

2 - Part II The Process

5 - Introduction To Part II.mp4

00:41

6 - The Process.mp4

03:27

7 - Step 0 International Content Strategy Explanation.mp4

12:54

8 - International Content Strategy Exercise.mp4

16:42

9 - Localization-PartnerChecklist.pdf

9 - Localization-ToolChecklist.pdf

9 - Step 1 Research Explanation.mp4

13:07

10 - Step 1 Research Exercise.mp4

05:54

11 - Step 2 Setup Briefing Explanation.mp4

08:19

12 - Localization-CopyTemplate.xlsx

12 - Step 2 Setup Briefing Exercise.mp4

18:21

13 - Step 3 Translation.mp4

08:22

14 - Step 4 Implementation Validation Explanation.mp4

06:15

15 - Step 4 Implementation Validation Exercise.mp4

10:17

16 - Step 5 Publishing Explanation.mp4

03:55

17 - Step 5 Publishing Exercise.mp4

14:42

18 - Step 6 Process Partner Evaluation Explanation.mp4

05:18

19 - Spet 6 Process Partner Evaluation Exercise.mp4

08:14

20 - Outro Of Part II.mp4

00:47

3 - Part III Challenges In Localization

21 - Introduction To Part III.mp4

01:01

22 - Challenges Culture.mp4

20:09

23 - Challenges Language.mp4

10:05

24 - Challenges Technology.mp4

16:30

25 - Outro Of Part III.mp4

00:51

4 - Part IV Tips Tricks

26 - Introduction To Part IV.mp4

00:34

27 - Frequently Asked Questions FAQ.mp4

05:56

28 - Further Tips Tricks.mp4

10:52

29 - Further Resources.mp4

05:31

30 - Localization-CheatSheet.pdf

30 - Localization-CopyTemplate.xlsx

30 - Localization-PartnerChecklist.pdf

30 - Localization-Resources.pdf

30 - Localization-ToolChecklist.pdf

30 - Outro Of Part IV Final Thoughts.mp4

01:22

Description

How To Write Microcopy For A Global Audience

What You'll Learn?

Understand what translation is
Understand what internationalisation and localization is
Know the single steps of the localization process
Know how to create an effective international content strategy
Know how to create a brief for Localization experts
Understand the role of the UX Writer in the Localization process
Become aware of the challenges of the Localization process
Know how to choose partners for the Localization process
Know how to evaluate partners for the Localization process

Who is this for?

This course is the perfect match for UX designers, UI designers, developers, product managers, and all other kinds of professionals working in the field of digital product development. It's a great choice for UX Writers who already know about the basics of UX Writing and like to explore the field in more depth.

It may be interesting for Localization service providers but please be aware that a large part of the course is about understanding the Localization process, which might not be new knowledge to you.

If you are unsure about whether or not this course is for you, feel free to reach out!

More details

Description
Digital products are amazing: Unlike physical products, they can be exported into different markets with just a few clicks â€“ well, technically. Practically, launching your website or app in a foreign market means way more than just auto-translating your copy and adapting your Terms of Services. It mean, re-creating your product in a way that meets the needs, values, and preferences of your target audience. This process is called Localization.

But what exactly is Localization? How does it work? And as UXÂ Writers, what is our job in the Localization process?

For UXÂ Writers, being part of the Localization process is crucial: As experts in content design, communication, and copy, UXÂ Writers accompany all steps of the Localization process and jump in whenever their knowledge and skills are needed. Sometimes, they are even asked to manage the Localization process. Therefore, it is crucial for UXÂ Writers to understand how Localization works, who is involved, and what needs to be done at which point in time.

So, yup, Localization can be a complex endeavor! But don't worry: This course has you covered.

Who should join
This course is the perfect match for all UXÂ Writers who already have some basic knowledge about UXÂ Writing. It is also great for UX designers, UI designers, developers, product managers, and all other kinds of professionals working in the field of digital product development. Generally, if this topic sounds interesting to you: Hop on board!

What you will learn
In this course, you will learn
what translation is and what Localization is
about the single steps of the Localization process
about the role of the UXÂ Writer in the Localization process
about the challenges of the Localization process
about which tools to use during the Localization process

Sounds good? Then join this class and learn how to work through the Localization process as a UXÂ Writer!
Who this course is for:
This course is the perfect match for UX designers, UI designers, developers, product managers, and all other kinds of professionals working in the field of digital product development. It's a great choice for UX Writers who already know about the basics of UX Writing and like to explore the field in more depth.
It may be interesting for Localization service providers but please be aware that a large part of the course is about understanding the Localization process, which might not be new knowledge to you.
If you are unsure about whether or not this course is for you, feel free to reach out!

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Dr. Katharina Grimm

Instructor's Courses

Hello, I'm Kat!I'm passionate about all things writing, language and communication. As an anthropologist, I specialized in the field of effective communication and how we, as humans, can build trust through communication.What I doI've worked as a communication strategist for several years before becoming a full-time writer. Today, I support digital product teams by creating and editing all kinds of writing with them – from tiny microcopy in coffee machine interfaces to essays and blog articles.What I teachMy areas of expertise include- UX Writing- Copywriting- Content Writing- Technical Writing- Personal Writing such as Journaling.How I teachI love making sense of all these forms of writing, discovering their similarities and their differences, their logic and their structure. In my courses, I always try to draw the bigger picture while keeping things practical and providing hands-on advice. You wanna know what that looks like?No problem, hop on and share a class with me!

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