Local SEO Mastery

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Ann Nihoul

39:36

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1. Introduction

1. Welcome and Course Overview.mp4

01:24

2. Introduction to Local SEO

1. What is Local SEO.mp4

01:24

2. The differences between Local SEO and traditional SEO.mp4

01:23

3. Understanding Local Search

1. Current Trends in Local SEO.mp4

01:35

2. How Local Search Works.mp4

01:36

3. Key Elements of Local SEO.mp4

01:33

4. Google My Business Optimization

1.1 Google My Business Optimization Guide.pdf

1. Setting Up Your GMB Profile.mp4

01:27

2. Optimizing Your GMB Profile.mp4

01:56

3.1 Google My Business Optimization Guide.pdf

3. Leveraging GMB Features.mp4

01:33

5. On-Page SEO for Local Search

1. Why Local Keyword Research.mp4

05:43

2.1 Keyword Research Template.xlsx

2. Local Keyword Research in 5 steps.mp4

02:38

3.1 Content Creation Template.pdf

3. Content Creation for Local SEO.mp4

01:40

4. Website Optimization.mp4

01:44

6. Local Citations and Listings

1. Building and Managing Local Citations.mp4

01:51

2. Top Local Listing Sites.mp4

01:46

7. Online Reviews and Reputation Management

1. Importance of Online Reviews.mp4

01:55

2. Managing Online Reviews.mp4

02:04

8. Monitoring and Analytics

1.1 SEO Performance Tracking Sheet.xlsx

1. Tracking Your Local SEO Performance.mp4

02:05

2.1 SEO Performance Tracking Sheet.xlsx

2. Using Analytics to Improve Your Strategy.mp4

01:35

9. Course Conclusion

1.1 Local SEO Checklist.pdf

1.2 Sites Referenced in the Course.pdf

1. Recap of Key Points.mp4

01:32

2. Whats Next.mp4

01:12

Description

Boost Your Local Search Rankings

What You'll Learn?

Understanding the basics of Local SEO and its importance for local businesses.
Optimizing a Google My Business profile for better local search visibility.
Implementing effective on-page SEO techniques tailored for local search.
Managing online reviews and local citations to improve local search rankings.

Who is this for?

This course is designed for small business owners, marketing professionals, and anyone responsible for managing a business’s online presence. It is ideal for those who want to improve their local search visibility and attract more local customers. Whether you’re new to SEO or looking to enhance your existing knowledge, this course will provide you with practical strategies to boost your local online presence.

What You Need to Know?

Familiarity with using the internet and online tools.

Access to a computer and internet connection.

More details

Description
Are you a small business owner, marketing professional, or someone responsible for managing a business's online presence? Do you want to attract more local customers and improve your businessâ€™s visibility in local search results? If so, this course is perfect for you!
Course Overview:
In "Local SEO Mastery: Boost Your Local Search Rankings," you will learn essential strategies to enhance your local online presence and drive more traffic to your business. Local SEO is a powerful tool that can help you connect with customers in your area, increase foot traffic, and boost sales.
This comprehensive course is divided into six modules, covering everything from the basics of local search to advanced techniques for optimizing your online presence.
What You Will Learn:
Understanding Local SEO:
Gain a solid understanding of what local SEO is and why it's crucial for your business.
Optimizing Your Google My Business Profile:
Learn how to create, verify, and optimize your Google My Business profile to increase your visibility in local searches.
Enhancing On-Page SEO:
Discover how to use local keywords, schema markup, and mobile optimization to improve your websiteâ€™s local search performance.
Managing Local Citations:
Understand the importance of consistent business information across the web and learn how to manage local citations effectively.
Handling Online Reviews:
Learn strategies for encouraging positive reviews, responding to customer feedback, and maintaining a strong online reputation.
Tracking and Analyzing Performance:
Use tools like Google Analytics and Google My Business Insights to monitor your local SEO performance and make data-driven decisions.
Course Benefits:
Attract More Local Customers: By implementing the strategies taught in this course, youâ€™ll increase your chances of being found by potential customers in your area.
Boost Sales and Revenue: Improved local search visibility can lead to increased foot traffic and online conversions, boosting your sales and revenue.
Stay Ahead of the Competition: Learn the latest local SEO techniques and stay updated with trends to maintain a competitive edge in your local market.
Build a Strong Online Reputation: Manage your online reviews and local citations to build trust and credibility with customers.
Intended Learners:
This course is designed for small business owners, marketing professionals, and anyone responsible for managing a businessâ€™s online presence. Whether youâ€™re new to SEO or looking to enhance your existing knowledge, this course will provide you with practical strategies to boost your local online presence.
Who this course is for:
This course is designed for small business owners, marketing professionals, and anyone responsible for managing a businessâ€™s online presence. It is ideal for those who want to improve their local search visibility and attract more local customers. Whether youâ€™re new to SEO or looking to enhance your existing knowledge, this course will provide you with practical strategies to boost your local online presence.

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Local SEO

Ann Nihoul

Instructor's Courses

Hi, I’m Ann, and I’m passionate about sharing knowledge and helping others succeed in the digital world. With over 15 years of experience in creating websites and a strong background in SEO and digital marketing, I bring a wealth of practical knowledge and expertise to my courses.Throughout my career, I’ve built numerous websites and have continuously honed my skills by staying updated with the latest trends and technologies. I’ve completed several advanced trainings in SEO, Facebook advertising, and other digital marketing strategies, which have equipped me with a deep understanding of how to drive traffic and grow online businesses.But my interests and expertise don’t stop at SEO and marketing. I’m committed to creating courses on a wide range of hot and relevant topics, providing valuable insights and practical tips that you can apply right away. Whether you're looking to improve your digital marketing skills, learn about the latest tech trends, or explore new areas of interest, my courses are designed to help you achieve your goals.Join me on Udemy, and let’s embark on a learning journey together. I’m excited to share my knowledge and help you unlock your full potential!

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