LinkedIn Ads Course 2023: Step-By-Step Guide

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Anastasiia Konoplian

2:18:49

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1 - Introduction

1 - Introduction.mp4

02:19

2 - What is LinkedIn good for

2 - Using LinkedIn for B2B Sales.mp4

03:21

3 - Using LinkedIn for Recruitment.mp4

05:12

3 - Creating and observing necessary accounts

4 - Creating a Personal Account.mp4

05:07

4 - Tips-for-improving-LinkedIn-personal-profile.pdf

5 - Best-practices-for-business-pages.pdf

5 - Creating a compelling Company Page.mp4

06:23

6 - Understanding the Campaign Manager interface.mp4

06:12

4 - Setting up the campaign

7 - Creating a Campaign Group and defining campaign goals.mp4

08:24

7 - Which-ad-formats-and-bid-types-are-available-for-each-objective.pdf

8 - Creating a Campaign and setting up targeting that works.mp4

09:56

9 - Creating customized audiences for better reach.mp4

10:21

10 - Exploring various ad formats.mp4

08:53

11 - Managing your budget.mp4

05:40

5 - Setting up a connection with your website

12 - How-to-Set-up-Conversion-Tracking.pdf

12 - Properly setting up the LinkedIn Insight tag pixel.mp4

04:00

13 - Implementing conversion tracking for better insights.mp4

04:25

6 - Setting up ads

14 - Creating compelling ad copy that delivers results.mp4

11:01

14 - Document-with-tips-for-future-content-creative-requirements-and-useful-links.docx

15 - Uploading creative ads with Single Image ad format.mp4

11:26

16 - Uploading creative ads with various ad formats.mp4

08:22

17 - Launching your ads.mp4

05:03

7 - Analysis Evaluation

18 - Conducting effective AB tests.mp4

09:59

19 - Understanding available reports.mp4

12:45

Description

Learn how to create a LinkedIn advertising campaign that will bring real results

What You'll Learn?

Master the art of LinkedIn advertising, from account setup to campaign optimization
Harness the power of customized audience targeting and various ad formats
Set up tracking and conversion metrics for data-driven decision-making
Craft persuasive ad copy and upload creative ads for maximum engagement
Conduct A/B tests and analyze reports to optimize campaign performance

Who is this for?

Digital Marketers interested in LinkedIn Advertising

Sales professionals are seeking to leverage LinkedIn for B2B lead generation and conversion

HR and Recruitment specialists interested in using LinkedIn ads for talent acquisition

Small business owners and entrepreneurs aiming to promote their companies on LinkedIn

Anyone interested in mastering LinkedIn advertising to enhance their career prospects or business growth

What You Need to Know?

A Working Laptop/Computer

A Stable Internet Connection

More details

Description
The course "Mastering LinkedIn Advertising: Step-By-Step Guide" will help you create a LinkedIn advertising campaign from scratch. Whether you're a business professional seeking to boost B2B sales or a recruiter looking to find the perfect talent, this course provides the essential skills and knowledge to succeed on the world's premier professional networking platform.
This course takes you on a journey from the basics to advanced strategies, covering every aspect of LinkedIn advertising. Here's the course outline:
Introduction
What is LinkedIn good for?
Using LinkedIn for B2B Sales
Using LinkedIn for Recruitment
Creating and observing necessary accounts
Creating a Personal Account
Creating a compelling Company Page.
Understanding the Campaign Manager interface.
Setting up the campaign
Creating a Campaign Group and defining campaign goals
Creating a Campaign and setting up targeting that works
Creating customized audiences for better reach
Exploring various ad formats
Managing your budget
Setting up a connection with your website
Properly setting up the LinkedIn Insight tag (pixel)
Implementing conversion tracking for better insights
Setting up ads
Creating compelling ad copy that delivers results
Uploading creative ads with Single Image ad format
Uploading creative ads with various ad formats
Launching your ads
Analysis & Evaluation
Conducting effective A/B tests
Understanding available reports
The course "Mastering LinkedIn Advertising: Step-By-Step Guide" is your gateway to LinkedIn advertising excellence.
Who this course is for:
Digital Marketers interested in LinkedIn Advertising
Sales professionals are seeking to leverage LinkedIn for B2B lead generation and conversion
HR and Recruitment specialists interested in using LinkedIn ads for talent acquisition
Small business owners and entrepreneurs aiming to promote their companies on LinkedIn
Anyone interested in mastering LinkedIn advertising to enhance their career prospects or business growth

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Anastasiia Konoplian

Instructor's Courses

Skilled professional with nearly 5 years of experience in marketing and PR. Сreated a strategy to promote the company on social media such as LinkedIn, Facebook, and Instagram. Launched over 50 successful advertising campaigns.Coordinated of the PR department. Created concept of external events for potential candidates. Experience with organizing events for more than 200 people.

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