Learning to Write Marketing Copy

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Ian Lurie

1:27:31

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01 - Introduction

01 - Becoming a great copywriter.mp4

00:54

02 - Using the exercise files.mp4

00:47

03 - What you should know.mp4

01:48

02 - Overview of Marketing Copywriting

01 - What is copywriting.mp4

04:05

02 - Types of marketing copywriting.mp4

06:10

03 - Preparing yourself to write copy.mp4

03:29

04 - Overview of the course project.mp4

02:19

03 - Writing Copy

01 - Assembling your tools.mp4

03:40

02 - Creating the plan.mp4

02:23

03 - Freewriting to get ideas down.mp4

03:45

04 - Writing the first draft.mp4

01:51

05 - Observing general rules.mp4

03:43

06 - Polishing the draft.mp4

04:41

07 - Writing a headline.mp4

05:08

08 - Testing your headlines.mp4

01:47

09 - Selling the page.mp4

02:39

10 - Rewriting existing copy.mp4

04:06

11 - Using typography effectively.mp4

03:42

04 - Writing for Various Media

01 - Structuring for print.mp4

03:18

02 - Structuring for online.mp4

03:27

03 - Writing copy for a webpage.mp4

04:21

04 - Writing copy for a product description.mp4

04:10

05 - Writing copy for social media.mp4

03:24

05 - Conclusion

01 - Setting an editorial calendar.mp4

04:23

02 - Managing brand voice.mp4

04:41

03 - Taking copywriting to the next level.mp4

02:50

Exercise Files

Ex_Files_Learning_to_Write_Marketing_Copy.zip

Description

Copy is the heart and soul of almost every marketing endeavor. Get a great foundation for all your campaigns with this course. Ian Lurie shows how to write copy that tells your story and sells your product or brand. Learn about the different types of copywriting, the benefits of drafting on paper (yes, paper!), observing general rules, writing headlines, selling the page, and rewriting existing copy to optimize it for different outlets and platforms. Ian shows how to manage a copyediting team, a brand voice, and an editorial calendar.

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Marketing Strategy

Internet Marketing

Content Marketing

Ian Lurie

Instructor's Courses

Digital marketing consultant, SEO, content guy, and overall digital marketing nerd. Out on my own after 25 years starting, running, and selling Portent Inc. I'm now working directly with companies that need digital marketing expertise. 40,000+ hours experience in internet marketing. Speaker and author, too

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.