Learning to see how ideas spread: Five graphs

Focused View

Seth Godin

42:58

11 View

1. Introduction

1. Introduction The power of seeing.mp4

02:11

2. The territory and the map

1. The territory and the map.mp4

01:13

2. Making time visible.mp4

01:53

3. The Six (almost five) Graphs

1. Standard deviations are standard.mp4

02:16

2. Production adoption and normalcy.mp4

05:00

3. Example Rogers and Diffusion.mp4

02:31

4. Crossing the chasm.mp4

02:32

5. The Gartner Hype Cycle.mp4

03:07

6. The Dip.mp4

02:44

7. The Long Tail.mp4

04:58

8. Positioning (the one you get to make yourself).mp4

03:07

4. EXTRA The Ideavirus two decades later

1. The Ideavirus 2020.mp4

11:26

2. To find the original book, type DOWNLOAD IDEAVIRUS GODIN into Google.html

Description

Finding the wisdom in five and a half graphs that explain how ideas spread

What You'll Learn?

The five big ideas: Production adoption, The Chasm, Gartner Hype, The Long Tail, and Positioning
Why we get confused by time and distributions
How to really and truly understand how and way your ideas can spread
The smallest viable audience

Who is this for?

If you want to spread an idea, change the culture, lead a brand, succeed as a freelancer or make your non-profit more successful, it helps to see how it all works.

What You Need to Know?

None

More details

Description
There are five (almost six) graphs that changed the way I see our culture and how our ideas spread:

Rogers' Diffusion of Innovations
Moore's Crossing the Chasm
The Gartner Hype Cycle
Anderson's The Long Tail
My take on The Tip
and Trout and Ries' work on Positioning
Each of these graphs leads to an a-ha, a chance to do better work and to cause the change we seek to make.
Often, though, we get stuck. Stuck because it's easy to nod and say we 'get it' but the picture might get in the way of our understanding.
This 28 minute course will make it easier to find the wisdom.
It also comes with a extra 9 minute rant on the Ideavirus. Along with a link on how to get your copy for free.
* * *
Seth Godin is the author of some of the bestselling marketing books of all time. In this fast-moving course, he explains the five graphs that give us an innate understanding of how ideas spread, how we find customers and most of all, how we serve people by helping them find what they're looking for. A graph we don't really understand is not the map and guide it could be. This quick course helps you see what you've been missing.
Who this course is for:
If you want to spread an idea, change the culture, lead a brand, succeed as a freelancer or make your non-profit more successful, it helps to see how it all works.

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Growth Hacking

Seth Godin

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