Learning Local SEO

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Sherry Bonelli

1:29:06

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[1] Introduction

[1] Drive more business using local SEO.mp4

01:08

[2] 1. Understanding Local SEO

[1] Understanding general versus local SEO.mp4

03:00

[2] Anatomy of local search results.mp4

04:20

[3] Exploring local ranking factors.mp4

04:59

[3] 2. Keyword Research

[1] Identifying keywords for your business.mp4

05:41

[2] Using online keyword tools.mp4

05:36

[4] 3. Rank High in Search Using Google My Business (GMB)

[1] Understanding eligibility to claim a Google My Business profile.mp4

05:25

[2] Claiming your Google My Business profile.mp4

04:23

[3] Optimizing your GMB profile.mp4

04:57

[4] Hyperboosting your GMB listing.mp4

04:44

[5] Keeping customers informed during COVID-19.mp4

04:42

[5] 4. How to Use Reviews to Improve Rankings and Build Trust

[1] Getting and managing reviews for higher rankings.mp4

05:37

[2] Setting up a business listing on top citation sites.mp4

04:47

[6] 5. Create a Search- and User-Friendly Website

[1] Creating a holistic page experience for visitors.mp4

05:30

[2] Technical must-haves for your site.mp4

04:50

[3] Optimizing your site with tags.mp4

05:10

[4] Getting local backlinks.mp4

04:34

[7] 6. Create Quality Content That Answers Searchers Questions

[1] Writing website content that addresses searcher intent.mp4

04:29

[2] Building local authority for your business.mp4

05:14

Description

Do you need to increase visibility for your business? In this course, instructor Sherry Bonelli shows you how to achieve higher local visibility. Sherry explains the difference between local SEO (search engine optimization) and general SEO and teaches you the local SEO strategies that have the most impact on local search results. She teaches you about how to target keywords and how to leverage Google My Business (GMB) for higher search rankings. Sherry shows you how you can get and manage reviews for higher rankings, create a website that’s friendly to searches as well as users, and build greater trust for your website and brand. While Sherry references Google throughout this course, you can leverage her tips to increase your visibility, no matter the search engine your customers use.

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SEO

Sherry Bonelli

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Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.