Learning Google Tag Manager

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Corey Koberg

1:34:38

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01 - Introduction

01 - Use Google Tag Manager (GTM) for all your web code tags.mp4

00:35

02 - 1. GTM Overview

01 - Why is GTM so useful.mp4

06:45

02 - Understanding the GTM hierarchy.mp4

05:35

03 - Server-side vs. client-side tags explained.mp4

01:32

03 - 2. Work with Accounts and Containers

01 - How to configure permissions and security in GTM.mp4

05:35

02 - Create an account and container for GTM.mp4

04:46

03 - Install your first GTM container.mp4

03:46

04 - How to install Google Tag Manager in WordPress.mp4

03:38

04 - 3. Using Built-In Tags

01 - Efficiency bonus Google Analytics built-in tags.mp4

05:31

02 - Installing third-party built-in tags for GTM.mp4

04:15

05 - 4. Working with Variables Understanding Basic Variables

01 - Understanding basic variables in GTM.mp4

05:53

02 - Implementing built in variables for GTM.mp4

03:08

03 - Create custom variables in GTM.mp4

02:49

04 - Dynamic variables in GTM.mp4

04:41

05 - Injecting custom JavaScript into GTM variables.mp4

03:40

06 - 5. Create Triggers

01 - Understanding triggers.mp4

05:21

02 - Fire Google Analytics events using triggers.mp4

05:40

07 - 6. Previewing and Debugging Your Tags

01 - Introduction to the debugger Preview mode.mp4

04:32

02 - Improved debugging and previewing with the Chrome extension.mp4

02:16

08 - 7. Control Versioning

01 - Create versions and view publishing history in GTM.mp4

04:49

02 - Import and export configurations in GTM.mp4

02:23

09 - 8. Use Custom HTML Tags

01 - Understanding and using custom HTML tags.mp4

03:24

02 - Best practices for custom HTML tags in GTM.mp4

03:04

10 - Conclusion

01 - Next steps in learning Google Tag Manager.mp4

01:00

Description

Google Tag Manager is a hugely popular technology that allows marketers to easily manage all their website and app tags from one central tool. This, in turn, frees marketers from their dependency on IT or web development departments—when they want to add or alter a snippet of analytics or tracking code, they can do it themselves by adding it to the existing tag container. This course shows marketers how to effectively leverage Google Tag Manager. Discover how to best work with accounts and containers, leverage the Google Analytics built-in tags, work with control versions and user access, create custom variables and JavaScript, fire Google Analytics events using triggers, and more. Plus, discover crucial time-saving best practices that will help you avoid many common mistakes.

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Corey Koberg

Instructor's Courses

Corey Koberg is a Founder and co-CEO of Cardinal Path, a data and analytics consultancy and part of the Dentsu Aegis Network. He is a well-known speaker, having keynoted and led sessions on advertising, analytics, and optimization at conferences and events across the globe. Over the last decade he has taught thousands on the topics of online marketing measurement, statistical analysis, and optimization. He is the author of Display Advertising: An Hour A Day (Wiley, 2012) as well as the Lynda.com Advanced Google Analytics and Google Tag Manager series. As a Principal, he has worked with dozens of Fortune 500 companies, such as Google, Chevron, Intel, NBC, Papa John’s, National Geographic, Time Warner, Universal Music, DeVry University, and others, to improve the effectiveness of their online presence through results-oriented, data-driven optimization.Corey holds a degree in electrical and computer engineering from the University of Illinois and has been involved in Internet-related engineering and consulting for over 15 years, beginning his career in the NCSA labs that developed the world’s first web browser. Corey holds a degree in electrical and computer engineering from the University of Illinois and has been involved in Internet-related engineering and consulting for over 15 years, beginning his career in the NCSA labs that developed the world’s first web browser.

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.