Learning Conversion Copywriting

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Joanna Wiebe

1:13:27

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01 Introduction

001 Why conversion copywriting .mp4

01:20

002 The conversion copywriting process.mp4

03:10

02 Borrowing Messages from Customers

001 What is the voice of the customer (VOC) .mp4

03:02

002 Must-use techniques to find your message.mp4

02:24

003 VOC research How to mine reviews quickly.mp4

04:57

004 Finding your what finding your how.mp4

03:49

005 Collecting VOC from your customers.mp4

01:33

03 Using Proven Frameworks and Formulas

001 List offer copy What to know before you write.mp4

02:55

002 Offer optimization.mp4

03:47

003 Stages of awareness.mp4

02:57

004 Overview of persuasive frameworks.mp4

03:18

005 Using persuasive frameworks PAS.mp4

05:35

04 Writing Your First Draft

001 Web copy Turn your outline into a first draft.mp4

05:28

002 Email copy Plan a sequence using VOC.mp4

03:02

003 Email copy Write an email using VOC.mp4

03:59

05 Editing in the Awesome and Validating Your Work

001 Experiment to find your better practices.mp4

02:10

002 The you rule.mp4

04:33

003 Using persuasive copywriting formulas.mp4

02:21

004 The even if technique.mp4

02:03

005 The one test.mp4

04:58

006 Validating clarity with five second tests.mp4

04:20

06 Conclusion

001 Let the data drive your next steps.mp4

01:46

Description

Conversion copywriting teaches you how to write compelling marketing copy that converts online prospects to customers. This course walks you through all the basic steps of conversion copywriting. Instructor Joanna Wiebe begins by teaching you how to think about conversion rate optimization from a strategic perspective, and then goes into the three steps of the conversion copywriting process. Joanna teaches you how to borrow messages from customers, including how to define, find, and research the voice of the customer (VOC). She explains how to find the what and how in your VOC, then what to do with your VOC. Next, she takes you through how to use proven frameworks to organize messages on a page, as well as how to write a first draft for web and email copy. Once your first draft is complete, Joanna shows you how to use copywriting formulas to increase the persuasive power of your headlines. Plus, learn how to make conversion copywriting an ongoing practice.

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Copywriting

Joanna Wiebe

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Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.