Learn the skills to succeed as a startup or product manager.

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Adewale Adeyemo

1:14:05

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1 - Introduction

1 - How to create great products.mp4

02:37

2 - Firststep to building successful products

2 - What is a product.mp4

01:07

3 - Understanding the product lifecycle 1.mp4

05:15

4 - Understanding the product lifecycle 2.mp4

04:58

5 - Products vs Projects.mp4

03:34

3 - Where do product ideas come from

6 - Source of product ideas.mp4

03:32

7 - Create your own problem hypotheses.mp4

02:42

8 - Features to ship with your MVP.mp4

04:18

9 - Build your MVP.mp4

05:35

10 - Find grow and retain your customers.mp4

04:40

4 - Listen to your customers to find productmarket fit

11 - Why do products fail.mp4

05:50

12 - The importance of conducting user research for product success.mp4

03:13

13 - How to conduct effective customer surveys 1.mp4

04:07

13 - Survey-Example.pdf

14 - How to conduct effective customer surveys 2.mp4

05:38

15 - The Net Promoter Score NPS.mp4

02:19

16 - Why it is important to talk to real customers.mp4

07:39

17 - How to analyse customer interview response.mp4

05:05

5 - Conclusion

18 - Now that you know how to go from a problem to solution.mp4

01:56

Description

Build great products. Become a successful product manager | startup | business owner learning to use the product mindset

What You'll Learn?

What you need to start your career in product management
You will learn how to build products that meet the needs of your target customers to build or create a successful business.
Easy steps to build and launch a successful MVP faster than competitors, while spending less time and money doing so.
How to improve existing products or services using the well-tested customer discovery process.
Learn how to identify a product value proposition that meets the needs of your target market better than your competitors.
Know how to identify and filter out the best market opportunities to increase the chance of product success.
Understand important product success metrics.
Learn how to find market fit for your products.
Learn how to understand users need.
Know how to identify what feature to ship with your MVP.
Learn how to use the Net Promoter Score to collect customer feedback, monitor performance, and improve any product and MVP.
Learn the tips to avoid product failure for new startups and increase your chance of raising startup investment to grow your business.
Learn the customer discovery process, how to build products that customers love and making customers your product advocates.
How to plan and prioritise product features for any product team, startups, and product owners.
How to determine your target customers.
How to effectively conduct and analyse customer surveys and interviews to iterate and take your product to market fit for any product team or startup.
Understand the product life cycle and how it applies to every product.
How to find potential interviewees for product interviews, user tests, and exploratory interviews.
Learn how to conduct user research to overcome the challenges of customer acquisition to drive product adoption, revenue, and profitability.
How to find potential customer interviewees both internally and externally.
How to model customer interview questions correctly while avoiding bias.
How to structure and run effective customer surveys and interviews.
Learn an easy-to-follow customer discovery process to help you generate problem hypotheses, products, and startup business ideas.

Who is this for?

The course is for aspiring product managers or anyone trying to build a new product or service

Startup founders, investors and entrepreneurs

Product owners, product managers, chief product officers, directors of product management,

Business analysts, product analysts, software engineers,

Agile project teams, project managers or program managers seeking to pursue a career in product management

Product designers, UX designers,

Executives and CEOs of any company

Marketers, data analysts and business analysts working in any company

Anyone trying to improve their existing products or services

What You Need to Know?

There are no pre-requisites; some knowledge of basic business concepts would be helpful.

Want to make a difference or solve customer problems.

More details

Description
This course is a useful guide to building great products and achieving product-market fit using the customer development process and lean startup principles. Anyone thinking of launching a new product or improving an existing product but lacking clarity on how to proceed will find value in this course.
You will learn about the customer discovery process and the lean product development process. You will also learn how to conduct effective customer surveys and interviews. Furthermore, you will be shown how to analyse this customer feedback to iterate and improve your product to create maximum value for your customers and increase market share for your product. You will learn all these in an easy-to-follow and repeatable way as you navigate your way to taking your product to market fit.
Anyone aspiring to pursue a career in product management or working in Agile teams for companies of any size will benefit from this course. The course incorporates a series of case studies from Fortune 500 companies to help the learners easily capture the concepts taught.
For startup founders, entrepreneurs, analysts, product managers, product owners, Agile teams, executives and CEOs, marketers, product designers, and anyone seeking to make a difference through creating a new product or service, this course will be an indispensable reference guide and companion.
Who this course is for:
The course is for aspiring product managers or anyone trying to build a new product or service
Startup founders, investors and entrepreneurs
Product owners, product managers, chief product officers, directors of product management,
Business analysts, product analysts, software engineers,
Agile project teams, project managers or program managers seeking to pursue a career in product management
Product designers, UX designers,
Executives and CEOs of any company
Marketers, data analysts and business analysts working in any company
Anyone trying to improve their existing products or services

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Product Management

Adewale Adeyemo

Instructor's Courses

Adewale holds a bachelor's degree in electrical and electronic engineering from the University of Ibadan and an MBA from the Manchester Business School, UK. He has over 20 years of experience building products and leading projects in the telecommunications and technology industries. He is a PRINCE2 practitioner, a certified PMP, PSM I, PSPO I and a certified Aha! product management professional.I have co-founded or worked with product teams in startups and multi-national companies, some of which have grown to generate $10 million and over in ARR, including Huawei, Airtel, and Telinno, amongst others. I enjoy working with teams of any size to build solutions that solve problems and render value to both internal and external customers in every organisation where I work.I developed this course as a response to the staggering need for mentorship by startups or aspiring entrepreneurs. Especially those that cannot get on the accelerator or startup incubation programme and find engaging product management consultants way over their budget. Even if you don't want to start a business, you may want to explore a career in product management, work more effectively with product teams in your organisation to accelerate your career, or relaunch your career in product management.

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