Learn Google Analytics 4 and Looker Studio

Focused View

Barbara Mackey

5:17:16

538 View

1 - Intro and key concepts

1 - Introduction to the course.mp4

02:48

1 - Link to Google Analytics 4 property.txt

1 - Link to the Google Merch Shop.txt

2 - Key concepts to interpret your data.mp4

07:03

2 - GA4 Reports

3 - GA4 Home.mp4

03:10

4 - First reports.mp4

06:33

5 - Acquisition Where do your users come from.mp4

08:59

6 - Engagement What do they interact with.mp4

16:20

7 - Monetisation All about your eCommcer data.mp4

06:40

8 - Retention Do your users come back.mp4

03:59

9 - User and Search Console reports.mp4

05:50

10 - How to edit predefined reports.mp4

03:57

11 - Collections How to edit the reports navigation menu.mp4

05:24

3 - GA4 Explore

12 - Free form.mp4

06:09

13 - Segments.mp4

04:45

14 - Funnel exploration.mp4

06:57

15 - Path exploration.mp4

05:53

4 - GA4 Advertising

16 - Advertising reports.mp4

06:41

5 - GA4 Admin and setup

17 - Account and property creation.mp4

07:56

18 - Admin area.mp4

10:21

19 - Statistics.mp4

01:47

20 - Not set landing page.mp4

02:19

6 - Looker Studio intro

21 - Intro to Looker Studio.mp4

01:16

22 - Adding a data source.mp4

07:04

7 - Looker Studio charts

23 - Scorecards.mp4

13:46

24 - Time series.mp4

08:03

25 - Area chart.mp4

04:56

26 - Combo chart.mp4

04:11

27 - Bar chart.mp4

06:22

28 - Tables.mp4

09:59

29 - Pivot tables.mp4

05:25

8 - Filtering your data in Looker Studio

30 - How to filter 1st part.mp4

07:05

31 - How to filter 2nd part.mp4

06:56

9 - Custom dimensions in Looker Studio

32 - Custom groups.mp4

08:41

33 - Regular expressions.mp4

10:35

34 - Calculated fields.mp4

10:24

35 - Custom groups errors.mp4

07:54

36 - Date range control.mp4

03:06

10 - Looker Studio blends and custom metrics

37 - Blend to create a funnel.mp4

17:52

38 - Other blends.mp4

15:14

39 - Calculated metrics.mp4

05:34

40 - Comparison calculation.mp4

03:14

11 - Maps in Looker Studio

41 - Maps in Looker Studio.mp4

09:22

12 - Looker Studio pages and more controls

42 - Pages actions.mp4

03:59

43 - Button.mp4

05:29

44 - Data control.mp4

02:28

45 - Dimension control.mp4

01:53

13 - Looker Studio sharing and copying reports

46 - Providing access.mp4

04:28

47 - Copying reports.mp4

01:41

48 - Templates.mp4

01:54

49 - Explorer.mp4

02:21

50 - Adding GA4 to your report.mp4

01:54

14 - Conclusion

51 - Conclusion.mp4

00:39

Description

Master not just one, but two powerful tools like Google Analytics 4 and Looker Studio!

What You'll Learn?

Master not just one, but two powerful tools: Google Analytics 4 and Looker Studio
How to use Google Analytics 4 and interpret your data to enhance user experience and site performance
How to create interactive dashboards in Looker Studio to communicate your data visually and effectively
Key concepts to help you interpret your data correctly
To navigate Google Analytics 4 and find the reports you need based on the user lifecycle stage you're analysing
Editing predefined reports and building reports from scratch in Google Analytics 4
Creating an account and setting up a property in Google Analytics 4
Connecting Google Analytics 4 to Looker Studio
Exploring a variety of charts and when to use them (Looker Studio)
Different techniques for filtering your data (Looker Studio)
Making your reports more interactive and appealing to the end user (Looker Studio)
Creating custom fields (Looker Studio)
Combining different data sources like Google Analytics 4 and Search Console for even more powerful insights (Looker Studio)
Adding Google Analytics 4 tracking to your reports (Looker Studio)

Who is this for?

Professionals who want to make the most of their data through the use of Google Analytics

Professionals who work with data and wish to effectively communicate it using Looker Studio

Students interested in the field of data analysis

What You Need to Know?

You only need a computer with Internet access. No previous knowledge is required.

More details

Description
Get ready to unleash your full potential as you master not just one, but two powerful tools: Google Analytics 4 and Looker Studio!
Discover how to harness the full power of Google Analytics 4, learning to interpret your data to enhance user experience and optimise your website's performance.
But that's not allâ€” you'll also learn how to create interactive dashboards in the visualisation tool Google Looker Studio, enabling you to communicate your data visually and effectively.
All of this will be delivered in a concise and practical manner, allowing you to master these two tools without dedicating countless hours.

WHAT WILL YOU LEARN?

Master not just one, but two powerful tools: Google Analytics 4 and Looker Studio
How to use Google Analytics 4 and interpret your data to enhance user experience and site performance
How to create interactive dashboards in Looker Studio to communicate your data visually and effectively
Key concepts to help you interpret your data correctly
To navigate Google Analytics 4 and find the reports you need based on the user lifecycle stage you're analysing
Editing predefined reports and building reports from scratch in Google Analytics 4
Creating an account and setting up a property in Google Analytics 4
Connecting Google Analytics 4 to Looker Studio
Exploring a variety of charts and when to use them (Looker Studio)
Different techniques for filtering your data (Looker Studio)
Making your reports more interactive and appealing to the end user (Looker Studio)
Creating custom fields (Looker Studio)
Combining different data sources like Google Analytics 4 and Search Console for even more powerful insights (Looker Studio)
Adding Google Analytics 4 tracking to your reports (Looker Studio)

ABOUT ME
My name is Barbara Mackey and Iâ€™m a data analyst. With over 20 years of experience in the digital industry, I have worked with renowned clients such as Net-A-Porter, Zara, o Mango, among many others, helping them unlock the power of data to drive measurable growth and achieve remarkable results.

Who this course is for:
Professionals who want to make the most of their data through the use of Google Analytics
Professionals who work with data and wish to effectively communicate it using Looker Studio
Students interested in the field of data analysis

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Google Data Studio

Barbara Mackey

Instructor's Courses

My name is Barbara Mackey and I’m a data analyst. With over 20 years of experience in the digital industry, I have worked with renowned clients such as Net-A-Porter, Zara, o Mango, among many others, helping them unlock the power of data to drive measurable growth and achieve remarkable results. Last year I co-founded the analytics consultancy MKwise. At the beginning of 2024, I published the book in Spanish "Looker Studio desde cero a nivel avanzado". --------------------------- Mi nombre es Bárbara Mackey y soy analista de datos. Con más de 20 años de experiencia en la industria digital, he trabajado con clientes reconocidos como Net-A-Porter, Zara, o Mango, entre muchos otros, ayudándoles a desbloquear el poder de los datos para impulsar un crecimiento medible y lograr mejores resultados. El año pasado co-fundé la consultoría de analítica MKwise. A principios de 2024 publiqué el libro "Looker Studio desde cero a nivel avanzado".

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