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Lead Generation: Multichannel PPC Strategy

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Amy Bishop

52:18

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  • [1] Introduction to developing a multichannel PPC strategy.mp4
    00:49
  • [1] Defining goals for your lead generation PPC strategy.mp4
    02:48
  • [2] Defining a target market for your lead generation PPC strategy.mp4
    02:53
  • [3] Performing a competitive review to build your PPC strategy.mp4
    03:31
  • [1] Audience resources and data for lead generation.mp4
    03:08
  • [2] Begin building PPC audiences.mp4
    03:00
  • [3] Content inventory to build your funnel.mp4
    02:39
  • [4] Lead generation tracking Conversions and microconversions.mp4
    02:55
  • [1] Identifying the value of top-of-funnel campaigns.mp4
    02:25
  • [2] Comparing PPC platforms Targeting options.mp4
    03:13
  • [3] Comparing PPC platforms Ad features.mp4
    01:51
  • [1] PPC strategy Lead generation for local businesses.mp4
    02:51
  • [2] PPC strategy Lead generation for international businesses.mp4
    02:53
  • [3] PPC strategy Lead generation for national businesses.mp4
    02:17
  • [1] Using audiences to align channels for lead generation.mp4
    01:42
  • [2] Quantifying view-through conversion value.mp4
    02:56
  • [1] Estimating and projecting PPC performance.mp4
    01:58
  • [2] Determining minimum viable PPC budgets per channel.mp4
    02:35
  • [3] Strategically allocating PPC budget.mp4
    03:12
  • [4] Planning a testing budget for PPC.mp4
    01:52
  • [1] Learn more about PPC.mp4
    00:50

    • Description

    This course navigates the intricate, ever-evolving landscape of pay-per-click advertising and describes how to leverage it for effective lead generation. Amy Bishop guides you through the multi-channel strategy-building process, including key topics like building your data sources, selecting your channels, and leveraging targeting strategies. Amy covers the critical step of coordinating your lead generation campaigns across multiple channels, as well as projecting performance and defining campaign budgets. She outlines the concepts and shares the tactical tips you need to design, execute, and measure an effective multi-channel PPC strategy for lead generation.

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    PPC Advertising

    Amy Bishop
    Amy Bishop
    Instructor's Courses
    A performance marketer with a successful track record in building integrated marketing strategies. Strong technical background and a passion for continuous learning. Focused on achieving continuous, improved ROAS/ROI. Collaborates well with stakeholders, partners, and team members. Columnist for Search Engine Land and frequent industry speaker including events such as SMX, HeroConf, Utah DMC, State of Search and more. Contact me at [email protected] to discuss digital strategy and to discuss speaking requests. Specialties: Pay per Click (PPC),Marketing Strategy, SEM, Google Ads, Google Grants, Bing Ads, Google Analytics, Display, Retargeting, Audience Strategy, Lead Generation, Budget Planning, Branding, Performance Projections and Analysis, Social Media Marketing, Search Engine Optimization, Email Marketing, Copywriting, Performance Reporting, Basic Understanding of HTML, Basic Understanding of Adobe Creative Suite, ppc speaker, paid search speaker, digital marketing speaker
    Linkedin Learning
    Linkedin Learning
    View courses Linkedin Learning
    LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.
    • language english
    • Training sessions 21
    • duration 52:18
    • English subtitles has
    • Release Date 2024/10/07

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