Lead Generation Foundations

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Dina Shapiro

30:26

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01 - Introduction

01 - Getting started with lead generation.mp4

00:52

02 - 1. Lead Generation Strategy Attracting Leads

01 - Attracting leads Begin with a lead generation plan.mp4

02:51

02 - Engaging your marketing leads.mp4

03:16

03 - Example Using social publishing to engage leads.mp4

02:37

03 - 2. Converting Your Marketing Leads to Qualified Leads

01 - Qualifying leads Optimize your website and landing page.mp4

03:58

02 - Using call-to-action (CTA) to boost click-through rate (CTR).mp4

03:10

03 - Developing your marketing form for a seamless experience.mp4

03:17

04 - 3. Converting Qualified Leads to Customers

01 - Creating a database with lead scoring for prioritization.mp4

03:42

02 - Using personalized emails to grow relationships with leads.mp4

03:27

03 - Example Personalization to convert a qualified lead.mp4

02:08

05 - Conclusion

01 - Cultivating relationships for customer loyalty and advocacy.mp4

01:08

Description

You can’t build a business without customers, and lead generation is the proven way to grow your customer base and your business. In this course, Dina Shapiro teaches you the essentials of lead generation. Dina explains the framework for identifying lead generation objectives and strategies, takes you through attracting prospects, and covers how to convert prospects into qualified leads–and eventually, into customers. Learn how to attract leads with blogs, keywords, and social media publishing; how to qualify leads by optimizing your website and call-to-action; and how to convert qualified leads to customers with a database, lead scoring, and personalization.

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Lead Generation

Dina Shapiro

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Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.