Companies Home Search Profile

Layout and Composition: Marketing Material/Collateral

Focused View

Sean Adams

1:52:10

120 View
  • 01. Welcome.mp4
    02:45
  • 02. What are brand deliverables.mp4
    03:23
  • 03. Clients.mp4
    03:44
  • 04. First steps.mp4
    02:41
  • 05. Media options.mp4
    02:36
  • 06. The rollout of materials.mp4
    04:18
  • 07. The right questions.mp4
    03:58
  • 08. Determining the target audience.mp4
    03:39
  • 09. Setting the budget.mp4
    02:29
  • 010. Determining if it will be digital or offset printing.mp4
    03:51
  • 011. Making information accessible.mp4
    03:21
  • 012. Writing and placing copy.mp4
    03:52
  • 013. Creating imagery.mp4
    04:16
  • 014. Choosing paper and printing.mp4
    04:39
  • 015. Format.mp4
    04:00
  • 016. Grids.mp4
    03:33
  • 017. Impact.mp4
    02:22
  • 018. The branded website.mp4
    03:40
  • 019. Email blasts.mp4
    03:05
  • 020. Social media.mp4
    03:57
  • 021. Components of a stationery system.mp4
    03:43
  • 022. Letterhead.mp4
    03:52
  • 023. Business cards.mp4
    03:30
  • 024. Specialty business cards.mp4
    03:18
  • 025. Announcements.mp4
    03:08
  • 026. Holiday cards.mp4
    03:10
  • 027. Promotional merchandise.mp4
    03:08
  • 028. Three-dimensional promotion.mp4
    02:44
  • 029. Posters.mp4
    03:38
  • 030. Size.mp4
    03:14
  • 031. Color.mp4
    02:33
  • 032. Typography.mp4
    03:31
  • 033. Recap.mp4
    02:32
  • Description


    Whether you’re working for a large company or trying to do it all yourself, you know the importance of effective marketing collateral. How do you create it, though? In this course, experienced graphic designer Sean Adams provides a deep dive on how to design compelling and effective brand and marketing collateral. Sean begins by explaining what brand deliverables are, what role your client plays in the process, and initial actions you should take before designing individual items. Then he moves on to essential first steps to take with a client, such as discussing media options, determining a rollout plan for materials, determining the target audience, and more. Sean walks you through the process of actually developing the content, then covers different aspects of design for printed materials. Sean also dives into websites, digital media, stationery systems, and promotional materials. He finishes up with advice on how to design a great poster.

    More details


    User Reviews
    Rating
    0
    0
    0
    0
    0
    average 0
    Total votes0
    Focused display
    Category
    Sean Adams is the Chair, Undergraduate and Graduate Graphic Design at ArtCenter College of Design, founder of Burning Settlers Cabin, author of multiple magazine columns, on-screen author for LinkedIn Learning, and serves on the editorial board of Design Observer. His recent books, How Design Makes Us Think (Princeton Architectural Press) and The Designer's Dictionary of Color (Abrams) are international best-sellers. He is the only two-term AIGA national president in the organization’s history. Adams also served on the AIGA national board for three terms and was AIGA Los Angeles president. In 2014, Adams was awarded the AIGA Medal, the highest honor in the profession. He is an AIGA Fellow, and Aspen Design Institute Fellow. He has been recognized by every major competition and publication including; Print, Step, Communication Arts, Graphis AIGA, The Type Directors Club, The British Art Director’s Club, and the New York Art Director’s Club. Adams and AdamsMorioka have been exhibited often, including a solo exhibition at The San Francisco Museum of Modern Art. He has been cited as one of the forty most important people shaping design internationally in the ID40, and one of the top ten influential designers in the United States. Previously, Adams was a founding partner at AdamsMorioka, whose clients included The Academy of Motion Picture Arts and Sciences, Disney, Mohawk Fine Papers, The Metropolitan Opera, Los Angeles County Museum of Natural History, Richard Meier & Partners, Sundance, and the University of Southern California. https://www.seanadams.design
    LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.
    • language english
    • Training sessions 33
    • duration 1:52:10
    • Release Date 2023/01/14