Launching Your Creative Business

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Amy DeLouise and Richard Harrington

42:00

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01 Introduction

001 What you can learn in this course.mp4

01:02

02 Experts in Your Corner

001 Experts in your corner.mp4

03:48

03 Who Is My Customer

001 What is the pain point you solve .mp4

02:36

002 Setting yourself apart in a crowded field.mp4

01:34

003 Successful networking Dos and donts.mp4

01:44

004 Building your prospect funnel.mp4

05:17

04 Creating Visibility

001 Your virtual brand and setup.mp4

01:34

002 Essential brand tools.mp4

02:37

003 Creating visibility with free content.mp4

01:57

004 Public speaking tips.mp4

01:44

005 Strategies for blogging and social media.mp4

01:45

006 Tools to speed up your process.mp4

01:11

05 Strategies for Financial Success

001 Defining your overhead costs and infrastructure.mp4

03:59

002 Pricing and getting paid.mp4

02:00

003 Ensuring you save and plan for the future.mp4

01:21

06 Being Nimble and Pivot Ready

001 Tips to make it easier to reinvent.mp4

02:45

07 Ready for Launch

001 Five things to do and three things to avoid the week before you launch.mp4

02:38

002 Goal setting and building your success strategy for the future.mp4

01:39

08 Conclusion

001 Closing advice.mp4

00:49

Description

Launching, or re-launching, a creative business can be a challenge. You want to focus on the creative work, but there are business considerations and strategies to address. In this course, instructor and "serial entrepreneur" Amy DeLouise shares tips and tools to get you ready for your creative business launch. Amy shows you how to get the right experts in your corner to support your business. Before launch, you need to identify your target customers and how your business uniquely solves a problem for them. Amy steps through important networking dos and don’ts and offers several tips to make your brand more visible. Amy goes over strategies you’ll need to achieve financial success, such as defining your overhead, making sure you get paid, and planning for the future. She points out the importance of being able to reinvent and adjust to keep your company relevant, then concludes with strategies for a smooth launch week.

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Business Fundamentals

Amy DeLouise and Richard Harrington

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Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.