Jonah Berger on Viral Marketing
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Jonah Berger
54:14
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1. The power of viral marketing.mp4
01:28
2. Word-of-mouth marketing.mp4
02:47
3. Having an online and offline strategy.mp4
03:01
4. Six STEPPS to getting people to share.mp4
01:22
5. Making people look good.mp4
04:00
6. Making people feel like insiders.mp4
02:59
7. Showing your inner remarkability.mp4
04:33
8. Reminding people with triggers.mp4
04:19
9. Finding your products trigger.mp4
03:16
10. Getting people to care with emotion.mp4
03:17
11. Focusing on high-arousal feelings.mp4
03:34
12. Making things easier to see and imitate.mp4
03:27
13. Making the private public.mp4
03:04
14. Crafting useful and helpful content.mp4
03:05
15. Highlight value through the rule of 100.mp4
03:01
16. Telling stories that carry your message.mp4
00:50
17. Building the narrative.mp4
03:14
18. Combining the six STEPPS.mp4
02:57
Description
Why do some ideas spread while others fade away? Jonah Berger, PhD, professor of marketing at the Wharton School and author of the best-selling book Contagious: Why Things Catch On, reveals the secrets behind the science of social transmission. Discover what leads people to share content online and off, including social currency, triggers, emotion, public use, practical value, and storytelling. Learn what separates the best brands and stories from the rest in this example-rich course.
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Jonah Berger
Instructor's Courses
Linkedin Learning
View courses Linkedin LearningLinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications.
It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.
- language english
- Training sessions 18
- duration 54:14
- Release Date 2024/10/07
