Job Interview Tips for Marketing Managers

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Brian Honigman

52:16

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01 Introduction

001 Introduction to marketing manager roles.mp4

00:47

002 Overview of marketing manager roles.mp4

02:41

02 What interests you about working at our company

001 How to approach this question.mp4

01:48

002 Candidate answer and feedback.mp4

02:09

03 Could you talk through an example of an effective marketing campaign from a brand you admire

001 How to approach this question.mp4

02:15

002 Candidate answer and feedback.mp4

02:22

04 Describe your marketing experience

001 How to approach this question.mp4

02:13

002 Candidate answer and feedback.mp4

02:34

05 Explain how to create and launch a marketing campaign

001 How to approach this question.mp4

02:06

002 Candidate answer and feedback.mp4

02:22

06 Tell me about a failed marketing project you were involved withwhat would you do differently

001 How to approach this question.mp4

01:47

002 Candidate answer and feedback.mp4

01:48

07 Do you consider yourself detail-oriented or better at tackling big-picture problems

001 How to approach this question.mp4

01:28

002 Candidate answer and feedback.mp4

02:14

08 How do you craft effective messaging internally and externally

001 How to approach this question.mp4

01:55

002 Candidate answer and feedback.mp4

02:01

09 What data would you reference to better personalize an initiative to the right people

001 How to approach this question.mp4

02:14

002 Candidate answer and feedback.mp4

02:04

10 In the past how did you measure the success of a marketing campaign

001 How to approach this question.mp4

02:04

002 Candidate answer and feedback.mp4

01:59

11 If asked Is this marketing activity the right investment how would you respond

001 How to approach this question.mp4

01:56

002 Candidate answer and feedback.mp4

01:50

12 Whats your research process when analyzing potential market opportunities and competitors

001 How to approach this question.mp4

01:55

002 Candidate answer and feedback.mp4

02:33

13 Follow-up

001 How to write a memorable thank-you note.mp4

03:11

Description

In this course, instructor Brian Honigman shows you the most common questions that marketing professionals encounter in job interviews, and he offers tips on how to answer each question with specificity and confidence. Brian defines the role of marketing manager and describe the skill sets hiring managers and recruiters are looking for. He recommends that, when asked what interests you about working at a company, you highlight how working at the company would align with your career interests and values. If you’re asked for an example of an effective marketing campaign from a brand you admire, Brian advises you to give an answer that shows your knowledge of the industry, passion for marketing, and ability to analyze a marketing activity. Brian follows this pattern of presenting a question and recommended answers through nine more questions that you might face in an interview. Then he concludes by showing you how to craft a thank-you note that shows your marketing skills in action.

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Internet Marketing

Brian Honigman

Instructor's Courses

Hi, I’m Brian! A Philadelphia based marketing consultant and adjunct professor at Kellogg and UFM. I help organizations earn meaningful results with digital marketing, social media, and content marketing by providing consulting services, training workshops, coaching programs, content writing, and teaching courses. Since starting my own consulting practice in June 2013, I’ve had the pleasure of advising everyone from entrepreneurs at growing startups to marketing leaders at top NGOs and Fortune 100 companies. Think of my support as continuing education on marketing and career development to help you be more effective. Named a “digital marketing expert” by Entrepreneur and a “top social media pro” by Social Media Examiner, I’m a program leader at the Kellogg School of Management at Northwestern University and a visiting professor at Francisco Marroquín University at their business school based in Guatemala. In addition, I teach marketing and career advancement courses for LinkedIn’s education platform, LinkedIn Learning, where my courses have been taken by over 300,000+ students from the U.S. Air Force, Amazon, Nestle, McDonald’s, and other organizations. I’ve been honored to consult, coach, and train a diverse range of clients, including the United Nations Development Programme, the Weather Company, Medium, Thomson Reuters, NATO, People Magazine, Taboola, Sprout Social, Percolate, Wix, Adobe, and others. Prior to running my own business, I started my career working at a local magazine, followed by managing a roster of clients at a Pittsburgh-based agency, and lastly, ran marketing for a list of major fashion brands at the conglomerate, Marc Ecko Enterprises. Let's work together! Send me an email at [email protected] or visit brianhonigman.com. Specialties: Marketing Strategy, Content Marketing, Content Strategy, Content Creation, Content Production, Content Marketing Training, Content Marketing Consulting, Social Media, Social Media Marketing, Social Media Strategy, Social Media Training, Social Media Marketing Consulting, Career Coaching, and Career Coaching for Marketers.

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.