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Introduction to SEO - Basic Principles of SEO

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BrightClick Academy

1:11:35

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  • 1. Introduction.mp4
    01:19
  • 2. What is SEO.mp4
    02:11
  • 3. How search engines work.mp4
    03:23
  • 4. Benefits of SEO.mp4
    03:51
  • 5. SEO vs. SEM.mp4
    04:23
  • 1. Keywords.mp4
    06:46
  • 2. Keyword research.mp4
    07:13
  • 3. On-Page SEO vs. Off-Page SEO.mp4
    09:10
  • 4. How to optimize your content for SEO.mp4
    10:56
  • 5. How to track your SEO efforts.mp4
    07:49
  • 6. Final recommendations Advanced methods - .mp4
    12:56
  • 1. Conclusion.mp4
    01:38
  • Description


    Learn the keys of organic positioning to improve your search engine presence and optimize your content.

    What You'll Learn?


    • Introduction to SEO and search engines
    • Fundamentals of SEO, including keyword research, on-page optimization, link building, and technical SEO
    • How to track and measure the success of your SEO efforts using various tools
    • How to create content for SEO

    Who is this for?


  • Whether you are new to SEO or looking to brush up on your skills, this course is designed to provide you with the knowledge and tools you need to improve your website's search engine rankings and drive more traffic to your site.
  • What You Need to Know?


  • None
  • More details


    Description

    In today's digital age, having a strong online presence is crucial for any business or organization. And one of the key factors in building that presence is having a website that is optimized for search engines. This is where SEO comes in.

    SEO is the practice of improving the visibility and ranking of your website in search engine results pages (SERPs) for relevant keywords and phrases. By doing so, you can drive more traffic to your website, increase your online visibility, and ultimately, generate more leads and sales for your business.

    In this course, you will learn the fundamentals of SEO, including keyword research, on-page optimization, link building, and technical SEO. You will also learn how to track and measure the success of your SEO efforts using various tools.

    Begin your exploration into the realm of SEO. Delve deeply into understanding what SEO entails, its significance, and gain insights into how search engines such as Google operate.

    To craft SEO-driven content, acquire knowledge about keywords—their pivotal role, various types, and techniques to uncover them. Following that, the course provides a fundamental introduction to SEO, equipping you with the skills to create and optimize your webpage or blog for improved search engine visibility.

    Investigate the concept of high-quality content as perceived by Google, while also learning what pitfalls to avoid to ensure your website doesn't go unnoticed in search results.

    Acquire the skills to gauge the efficacy of your SEO strategies using a range of tools, and familiarize yourself with the key metrics essential for measuring the growth and progress of an online business in search engines. .

    Whether you are new to SEO or looking to brush up on your skills, this course is designed to provide you with the knowledge and tools you need to improve your website's search engine rankings and drive more traffic to your site.

    Who this course is for:

    • Whether you are new to SEO or looking to brush up on your skills, this course is designed to provide you with the knowledge and tools you need to improve your website's search engine rankings and drive more traffic to your site.

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    BrightClick Academy
    BrightClick Academy
    Instructor's Courses
    BrightClick Academy is an Education Company focused on digital marketing, aiming to connect top notch educators with enthusiastic learners. We provide exceptional educational content and project opportunities to empower students on their journey into the world of digital marketing.Our aim is to help students around the world to build job-ready skills, master tools like Google Ads, Facebook Ads, SEO and other various digital channels, and build the foundation for a successful career.
    Students take courses primarily to improve job-related skills.Some courses generate credit toward technical certification. Udemy has made a special effort to attract corporate trainers seeking to create coursework for employees of their company.
    • language english
    • Training sessions 12
    • duration 1:11:35
    • Release Date 2023/08/16