Introduction to Graphic Design: Concepts

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Tony Harmer

1:03:53

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01 - Introduction

01 - Course introduction.mp4

00:45

02 - 1. Graphic Design Projects

01 - The creative process.mp4

00:56

02 - The creative brief.mp4

01:31

03 - Research.mp4

01:28

04 - Ideation.mp4

01:08

05 - Production.mp4

01:44

06 - Challenge Brand of you.mp4

00:48

03 - 2. Learning about Type and Typography

01 - Font vs. type.mp4

01:41

02 - Key typographic terms.mp4

02:32

03 - Basic type classifications.mp4

03:47

04 - Type anatomy.mp4

02:40

05 - Understanding character attributes.mp4

08:10

06 - Understanding paragraph attributes.mp4

06:36

07 - Challenge Quote poster.mp4

00:27

04 - 3. Layout and Composition

01 - Principles of layout.mp4

01:50

02 - The design space.mp4

01:41

03 - Space.mp4

01:26

04 - Using grids.mp4

03:03

05 - Building a layout.mp4

02:31

06 - Challenge Deconstructing layouts.mp4

00:45

05 - 4. Color

01 - Color.mp4

01:25

02 - Digital color.mp4

02:13

03 - Color harmonies.mp4

01:58

04 - Color associations.mp4

01:19

05 - Color as information.mp4

00:56

06 - Digital and print colors.mp4

02:57

07 - Challenge Map.mp4

00:54

06 - 5. Imagery

01 - Photo vs. illustration.mp4

01:50

02 - Cropping images.mp4

02:24

03 - Generative AI.mp4

01:21

04 - Challenge The art of cropping.mp4

00:38

07 - Conclusion

01 - Conclusion.mp4

00:29

Description

Graphic design is a complex art that involves many different skills and understanding many concepts. In this course, Tony Harmer—designer, illustrator, and educator—covers the core concepts that you need to understand and how they relate in a design project. Learn about the four stages of the creative process. Get an introduction to the essential jargon used in typography, as well as type classifications and the basic measurements that you will use when working with type. Explore ways to pick pleasing color combinations, use color as information, and accommodate viewers with color vision deficiency (CVD). Discover the impact you can make with images and illustrations in graphic design projects, including ones created by generative AI tools. Plus, learn best practices for creating a graphic design layout. Finish up with some creativity tips to keep your ideas fresh.

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Graphic Design

Tony Harmer

Instructor's Courses

I am an author, communications artist and designer known to be a "Creative Swiss Army Knife" with experience working for/with both small and large organizations. My areas of expertise include: print and online graphics, illustrations, communications, video, and digital content—especially in training and online learning. My strengths are my knowledge of layout design and production, organization, communication and over thirty years of experience across a wide range of areas. I have extensive experience managing multiple projects, meeting strict deadlines, and developing creative solutions to complex design challenges while maintaining exceptional quality results.

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.