Introduction to Digital Marketing

Description

Digital marketing is a broad concept and includes various channels like search engine optimization, search engine marketing, email marketing, social media marketing, inbound marketing, content marketing, and web analytics.

The digital strategy should have the right mix from a business and customer perspective. Therefore, the right "digital marketing" plays a key role in a brand’s success. This course helps us learn how to achieve marketing objectives through the application of digital technologies, or, in other words, through the use of electronic communications technology.

Master the basics of digital marketing with our course. In total, there are 16 modules to explore. You will learn in detail about concepts like –

• Road map

• Shift your perspective

• Digital evolution of Media and its vehicle

• Evolution of product in our life

• Evolution of Digital Media and huge impact of platform products

• Print media ruled till 2011 and how Indian advertising industry works

• Indian advertising industry by medium and its spends -2019

• Ad Formats of Indian Digital industry and platform split (2019

• 3 v's of Indian digital advertising

• India's digital adoption comparison between year 2016 & 2024

• Growing opportunities in Digital

• Happening on internet in a minute and users

• Traditional and digital media ecosystem explained

• Components of Digital Marketing

• Metrics & Types of Advertising on Digital Medium

• Types of Advertising and its examples

• Online customers getting influenced

• Topics covered so far

• Various terminologies used in Digital World

• Role of Content in Digital Marketing

• Challenges faced in Digital Marketing

  and many more stuff. Most of the modules are packed with real-world examples to help you turn knowledge into action.

Who this course is for:

• corporates, cxo's, students