Introduction to Churn and Lifetime Value (LTV) Analysis

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Michael Watson

55:32

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S1V1Welcome.mp4

03:36

S1V2Recurring Revenue.mp4

04:31

S1V3What is Churn.mp4

04:17

S1V4Gross Churn vs Net Churn.mp4

03:25

S1V5MRR Churn Example Pt. 1.mp4

03:09

S1V6MRR Churn Example Pt. 2.mp4

06:52

S2V1What is Lifetime Value Analysis.mp4

03:19

S2V2The Most Basic LTV Formula.mp4

04:14

S2V3Factoring in COGS.mp4

04:38

S2V4Why Does LTV Matter.mp4

04:20

S2V5Forecasting LTV.mp4

01:30

S2V6Cohort Reports.mp4

04:35

S2V7_v2Realized LTV.mp4

06:16

S2V8_v2Conclusion.mp4

00:50

Description

About this Course

This introduction to Churn and Lifetime Value ("LTV") analysis course is designed for absolute beginners to give them exposure to the common business metrics of Churn and LTV. In the course we learn about recurring revenue, churn, LTV, why they matter, and navigate some of the nuances of the metrics.

What you'll learn

General concepts around recurring revenue
The definition of Churn
Different ways to calculate Churn
The definition of Lifetime Value or LTV
The inputs to the LTV formula
How LTV can impact decision making
LTV:CAC ratios
Cohort reporting
Realized LTV

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Web Development

Software Development

Michael Watson

Instructor's Courses

Michael Watson is the former CFO & COO of Treehouse. Before joining Treehouse he worked in private equity in Asia. He is a graduate of Tufts University and has an MBA from INSEAD. He loves sports and the great outdoors.

Treehouse

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Treehouse or is an online technology school that offers beginner to advanced courses in web design, web development, mobile development and game development. Its courses are aimed at beginners looking to learn computer coding skills for a career in the tech industry.