International Business

Focused View

George Monray

5:18:43

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1. All lectures

1. Lecture 1. Globalization..mp4

01:00:05

2.1 Unit 2.pdf

2. Lecture 2. Country Differences in Political Economy.mp4

18:22

3.1 u3.pdf

3. Lecture 3. Cross Cultural Management.mp4

32:30

4.1 u4.pdf

4. Lecture 4. Political Economy of International Trade.mp4

36:47

5.1 u5.pdf

5. Lecture 5. Foreign Direct Investment (FDI).mp4

21:48

6.1 u6.pdf

6. Lecture 6. Regional Economic Integration.mp4

47:51

7.1 u7.pdf

7. Lecture 7. International Monetary System.mp4

14:26

8.1 U8.pdf

8. Lecture 8. International Strategies.mp4

19:20

9.1 U9.pdf

9. Lecture 9. International Entry Modes.mp4

33:02

10. Lecture 10. The importance of being positive when doing international business.mp4

25:31

11. Lecture 11. Ease of Doing Business, Regulatory Frameworks and Country Patterns.mp4

09:01

Description

Today and Tomorrow. Challenges and Opportunities

What You'll Learn?

Learn to use the jargon of international business
Undersdstand the environment of Global Business
Learn the political and economic factors which affect to international business and investments
Learn the basics of protectionist systems in international trade
Learn about possible international strategies and modes of entry

Who is this for?

Students and profesionals interested in international or global business

What You Need to Know?

None

More details

Description
International business refers to the trade of goods, services, technology, capital and/or knowledge across national borders and at a global or transnational scale. It involves cross-border transactions of goods and services between two or more countries. Transactions of economic resources include capital, skills, and people for the purpose of the international production of physical goods and services such as finance, banking, insurance, and construction. International business is also known as globalization.
To conduct business overseas, multinational companies need to bridge separate national markets into one global marketplace. There are two macro-scale factors that underline the trend of greater globalization. The first consists of eliminating barriers to make cross-border trade easier (e.g. free flow of goods and services, and capital, referred to as "free trade"). The second is technological change, particularly developments in communication, information processing, and transportation technologies.
Through a combination of readings, class discussion, case analyses, group projects and field trip, students will gain a deeper understanding of the following topics:

COURSE AIMS
1. To understand the main concepts which related to International Business
2. Be able to prepare international business strategies
3. Learn and be able to develop impor-export activities

Learning Outcomes

At the end of the course, students should be able to:
a) Analyze international business from a multi-centric perspective.
b) Avoid ethnocentrism and Self Reference Criteria in International Business.
c) Define the key concepts and terminology used in the world of international business.
d) Develop an understanding of the key concepts of market orientation.
e) Understand and appreciate the characteristics of multinational companies.
f) Develop competÃ¨ncies to become an innovator in the international arena.
g) Be able to manage marketing, financial and human resources plans at an international level.
h) Become familiar with the basics of international business relationships.
i) Understand the importance of international operations in a semi-global context.
j) Learn from an applied perspective how to import and export.

Who this course is for:
Students and profesionals interested in international or global business

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Trade and Commerce

George Monray

Instructor's Courses

Prof. GM is one of the most respected thinkers, in international management. Most of his business students and executives consider him as one of the most influential faculty members in their academic programs. Prof. George Monray is a frequent speaker at conferences and industry gatherings and has provided executive education and consulting services for more than 18 years in several countries including Spain, USA, UK, Switzerland, China, Thailand, and Indonesia.He has conducted executive training programs for teams and executives from the corporations (among others) Epson, Ykk, Lippo Group, Ace Hardware, Ogilvy Group, Staedtler, Stabilo Boss, Kettal, TNS, Market Modeling, Mengibar, Motorola, Haygroup, Aviko, El Corte Ingles, La Vanguardia, Sedatex.Prof. George created the China Business Program developed between the Autonomous University of Barcelona (UAB) and Shanghai International Studies University (SISU) at Shanghai, China during the years 2010-2013. George actually cooperates as a visiting and regular professor at IAU College (US-Europe).GM is a consultant for companies in the US and South East Asia and a Fellow of the Global Academy of Finance and Management. Author of 3 books in the field of International Business and Marketing Strategy and holds papers at the International Journal of Trade and Global Markets, International Journal of Competitiveness, and Academy of International Business (AIB) among others.Prof. George collaborates (or has collaborated in the past) as part-time/guest faculty of first class universities and business schools as Institute of American Universities (IAU College) & American College of the Mediterranean, (US), CIEE (US), National Institute of Development and Administration, NIDA, (Bangkok, Thailand), Kasetsart University (Bangkok, Thailand), UPH Executive Education, (Programs done in collaboration with Harvard Business School & London School of Economics at Jakarta, Indonesia), Pompeu Fabra University (Barcelona, Spain), Lake Forest Graduate School of Management (IL, USA), Strathmore Business School (Nairobi, Kenya), IESE Business School (Barcelona, Spain) , SBS Swiss Business School, University of Applied Sciences Institute (Zurich, Switzerland) , La Salle Business School (Barcelona, Spain), ESADE (Barcelona, Spain) The Chartered Institute of Marketing ( London, England), Arcadia University (Philadelphia, USA) and ESIC (Madrid, Spain) and Autonomous University of Barcelona (UAB).Prof GM completed a Doctorate in Business Administration (D.B.A.) at SBS Swiss Business School University of Applied Sciences Institute in Zurich, Switzerland, International Faculty Program at IESE Business School, M.B.A. at EAE and The Nottingham Trent University (UK), Post.Graduate Degree in Research Methods (Business and Management at the University of Bradford School of Management, MCIM, Graduate Diploma in Marketing at The Chartered Institute of Marketing, and BBA at ISM College.

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