Matt Johnson, Prince Ghuman, and Madecraft

My marketing experience has spanned consumer packaged goods, fin-tech, ecommerce, cryptocurrency and education industries with companies ranging from two-person Silicon Valley startups to publicly traded corporations. The common thread in all of the above is my drive to apply neuroscience to marketing and business strategy. This drive fueled me to write the book Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains I am grateful for the opportunity to teach consumer science, behavioral economics, and experiential marketing as a professor of neuromarketing. Never thought I'd be a professor growing up but now that I'm here, I love it! Personal Motto - Always be learning.