Pavel Brecik

It's said data is new black gold. Instead of oil everyone can drill the data. Let's try it and make your next business decision based on data not on feeling.My focus is especially on data-driven marketing and decision making. In ideal case explained by short stories using Google Analytics :).I've started with Web Analytics at AVG Technologies, then I worked in the biggest Czech agency h1[.]cz and currently in Mall Group, where I'm responsible for analytics for the whole company. You can bribe me with smoky whisky and sour espresso. I'm based in Prague, Czech republic.