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Maria Ross
About Instructor
As a brand strategist, I ferret out the features that make your organization completely irresistible…and then translate those qualities into compelling brand stories, positioning strategies & messaging - all rooted in empathy - so you can:
STAND OUT
ATTRACT THE RIGHT CUSTOMERS
ACCELERATE SALES AND IMPACT
As a keynote/workshop and TEDx speaker, I inspire audiences to stand out, share their story, overcome adversity - and strengthen empathy as a competitive advantage.
My LinkedIn course: Leading with Empathy: https://www.linkedin.com/learning/leading-with-empathy
Storytelling is an art...and a science. From dominating the kindergarten classroom to delighting theatre patrons to creating brand strategies, I’ve been motivating audiences from the moment I could walk. And talk. And write.
Prior to Red Slice, I crafted brand and marketing strategies for Silicon Valley start-ups, global software firms, entertainment powerhouses and consumer businesses — including Business Objects (now SAP), Discovery Networks and Monster.com — and created change management strategies for Fortune 1000 clients at Accenture.
I work across industries, with a speciality in tech. Clients include LogicGate, Alteryx, ContentSquare, Dropbox, Expanse, GSK, Wedgewood Pharmacy. Non-profits include The Coaching Fellowship and Schurig Center for Brain Injury Recovery.
Brand amplification is my vocation of choice, but I’m also a speaker, author and actress. My recent book, The Empathy Edge, is about how leaders, teams, and brands can harness the value of compassion as an engine for success. Named a top inspirational business book by The CEO Magazine, as well as a Top 11 book that is redefining leadership by Forbes.
My book Branding Basics for Small Business has been called "a roadmap leading small businesses in the right direction." And my memoir, Rebooting My Brain, tells the story of my miraculous brain aneurysm recovery — with tongue-in-cheek humor & levity (yes, really).
Media appearances include: MSNBC, ABC News, NPR, Forbes.com, and Entrepreneur Magazine. I've written about business + lifestyle for notable outlets, including Entrepreneur.com, MarketingProfs, and Huffington Post. My talks have delighted crowds at TEDx, The 3% Conference, BlogHer, The New York Times Small Business Summit, Chamber of Commerce, Women in Consulting, NAWBO, SBA and more.
Among my philanthropic efforts, I’m a brain injury survivor, awareness advocate and advisory board member at The Schurig Center for Brain Injury Recovery & support various child welfare, medical aid and animal rescue groups.