Lida Citroën

Everyone has a personal brand. Whether that’s by design or by default is up to you. Unless you have a roadmap guiding you toward your big-picture goals, it’s hard to control the narrative of your reputation and brand. And that means you have less control over how others see you and the opportunities they afford you. Yes! You CAN influence positive perception—and I can help. For 20+ years I’ve helped executives, entrepreneurs, military veterans, and other leaders get intentional about their brand and image so they can ultimately create meaningful lives. Personal Branding A personal brand strategist, reputation management and repair specialist, and executive coach, I go heavy on front-end assessment and strategy. Only then do we focus on implementation. I’m also my clients’ biggest advocate, most trusted confidant, and number-one fan. Reputation Repair Mistakes happen. Sometimes we’re in the wrong place at the wrong time. For those times when things go sideways and the wheels come off, I help clients move forward in clear and meaningful ways so they can regain and rebuild their good name. Second chances are my specialty. Speaker, Trainer, Keynote I love to share the power of personal branding and reputation management with others. As a result, I’ve become an internationally recognized keynote speaker, presenter, and workshop facilitator (virtual and in-person) for events like TEDx and Talks at Google. I’ve also authored 5 books and worked with household names like Google, Disney, JPMorgan Chase, and SiriusXM. Since 2009, I’ve mentored and taught veterans about personal branding to help them reintegrate into the civilian workplace – this is one way I live out my personal values at work. Ready to take control over how you’re perceived to find more clarity and confidence? I can help you: ➕Shape the way you’re viewed in your company or industry ➕Build strategic networks ➕Navigate a career pivot ➕Manage a reputation or image crisis ➕Enhance your executive presence ➕Energize your employees or audience with an action-fueled keynote, program, or workshop ➕Train your veteran talent on civilian workplace culture ➕And more Let’s redefine what people think of when they think of YOU. Email me at [email protected] or visit LIDA360.com to get started. _____ Personal Branding & Reputation Management Authority | Keynote & TEDx Speaker | Executive Coach | Published Author | LinkedIn Learning Instructor | Military Veteran Mentor | Military Transition Specialist