Dr. Laura Elgeti

Dr. Laura Elgeti is the author of the book "Customer Success Management: Helping Business Customers Achieve their Goals" and the founder of the Customer Success Academy. Before her doctorate, Dr. Elgeti gained practical experience in a large technology group, where she worked in corporate marketing at the headquarters and as a brand manager in Shanghai. Thanks to her generalist finance, marketing, and communications education, she likes to engage with new ideas and impulses from different industries.In her doctoral thesis, Dr. Elgeti investigated the co-creation of value between suppliers and customers in B2B markets, especially among companies that offer products and services as solutions for their customers. She scientifically proved how B2B providers could market their solutions' value to attract new customers and retain existing ones.As a book author and the founder of the Customer Success Academy, Dr. Elgeti actively works towards helping businesses maximize customer success and build long-term customer relationships. Her expertise and knowledge from both research and practical experience enable her to successfully support customers in achieving their goals.