Joy Youell

Joy Youell is a capable marketing and communications leader.After an early start in publishing, she spent time as a journalist and communications consultant before moving toward marketing leadership roles.She has worked as a fractional CMO, communications director, and marketing growth consultant for various mid-sized to large organizations, including Indeed, Johnson & Johnson, and MAZARS. Her work in the healthcare space has included SaaS businesses, CROs, insurance, and institutions.Joy founded Winsome Marketing, a content marketing agency; Hire a Writer, a world-class digital copywriting agency; Baby Got Backlink, an SEO backlink agency; and the Academy of Continuing Education.She functioned as lead content advisor for an early large language model (LLM). She has worked on numerous artificial intelligence (AI) projects and technologies for the past several years, with a focus on business use cases like opportunity development, marketing, and operations.Joy is a lead consultant for Winding River Consulting, a firm that supports digital, growth, and practice management for accounting firms.She is also a go-to presenter, speaker, and strategist.