Ivars Krutainis

I share practical marketing advice for bootstrapped DTC (direct-to-consumer) brand founders to help you get to the first 1000 customers.I have 15+ years of marketing experience working on both very large as well as small brands.I’ve bootstrapped two DTC brands myself. A clothing label for tall people (Skinny Latvian) where I failed spectacularly. I later applied those lessons to create a black kitchen accessories brand (black:basic). The last one I successfully sold in Oct 2022.For over 10 years I worked for the #1 global media agency network Mindshare. Managing media investment of $250+ million and leading strategy for some of the world’s biggest brands (Dove, Ben & Jerry’s, Armani, Land Rover) in China, the UK, Australia and the Netherlands.