Gabriele Franco

Thank you for taking your time to read my Bio.I am the founder of Cassandra and HybridaCassandra is a Saas that uses AI to predict how much to spend on each marketing channel to maximize ROIA technological service that allows you to have control over all your data under a single dashboard, and thanks to AI you can unlock predictive information on the allocation of the investment to maximize the return.The first customers who apply Cassandra have obtained a 29% increase in profit in the first 3 months of activity.Hybrida: is a growth agency for Direct to Consumer Brands.Thanks to a Data Driven method of continuous experimentation, and the use of Cassandra we have contributed to the growth of:- Bialetti Peru: 2x Turnover compared to 2020- Glimmed: from 2500 € / month to 40.000 € / month- Ecom luxury clothing: from € 0 to € 25,000 / month- SkinCare brand on Amazon: from € 0 to € 100,000 / month- eComm wallets: from 0 to 36,000 € / month- Discoclock: + 27% on turnover- Aurora Fellows: from a CAC of € 50 to € 6 in a month// Since 2016 I have been involved in online marketing.// In 2018 I became the marketing manager of some events of Elettra Lamborghini, Alberto Urso, Cristina D'Avena, Guinness World Record, bringing to these twenty more than 30 thousand people.// In 2019 I launch my first product in the e-cigarette industry achieving an MRR of 10k after 3 months of launch.// In 2019 Fondo Hybrida, the growth agency for D2C Brands, which in a year and a half manages to grow up to 10 people// In April 2021, after the arrival of IOS 14, advertising changed and I started the search for a solution by discovering the Marketing Mix Modeling// In September 2021 I learn to program in Python and create the first machine learning models for marketing// In November 2021 together with 2 of my colleagues we develop the first AI platform for the optimization of advertising investments that we call Cassandra// In January 2022 I create the first free Masterclass to learn how to do Marketing Mix Modeling with excel - (Find the post with the link above) -I am a pragmatic person straight to the point.I believe everything shown.If you have come this far, I thank you from my heart, I hope it was a pleasant read