Ghiz Ari

Ghizlane Arifine, Ph.D., brings a wealth of expertise to the field of marketing research, encompassing both qualitative and quantitative methodologies. With over 12 years of dedicated engagement with global organizations, she has been instrumental in elevating their customer experience standards.Driven by an unwavering curiosity for customer experiences, Ghizlane has embarked on a dual career path. Notably, she serves as an academic, imparting knowledge in the domains of marketing, customer engagement, and customer behaviour. Simultaneously, she is a Customer Experience (CX) practitioner, actively developing and executing CX programs for prominent global entities.Furthermore, Ghizlane extends her influence to academia by mentoring scholars during their transition into corporate realms focused on CX/UX research. By facilitating the harnessing of their transferable proficiencies, she enables them to seamlessly transition into their first corporate roles.Through meticulously designed online courses, Ghizlane shares her academic acumen, industry insights, and real-world case studies to provide aspiring CX professionals with a comprehensive and pragmatic learning platform.