Cristiano Nogueira

Conversion rate optimization has always fascinated me. It is at the junction of marketing, psychology, and science. What I like most about it is that most of the techniques and strategies you learn tend to stay valid, as most are rooted in human psychology. As opposed to other types of marketing, what you learn today will still be valid 30 years from now.I first got involved in web marketing when I launched a how-to draw e-book on a website. I bought one banner ad for $1000 and by chance, my website produced $3,000 in sales for this ebook. The next month, I improved the sales page and doubled my ad investment, yet I noticed that my sales didn't double. Did I reach a plateau or did I mess up the conversion ability of my sales page? I got addicted to this aspect of marketing.What's cool about having an information product that sells is that you want to try everything to increase your sales. Whether it is testing out different ways to attract visitors to your site or making your site sell more. So I tested out everything. What's great about learning what works in online marketing is that, apart from the revenue, you have something a lot more valuable, which is the know-how: how to make a site get visitors and how to convert them.Ever since 2009, I have been doing conversion optimization for clients, I have joined startups as a marketing director, and I have launched my own passive income projects. The first thing I do for any of these is to try to create and then optimize the sales page ( or whatever kpi the project revolves around). Once your sales page converts at a decent rate, you can then easily find investors and funding for your marketing budget to attract visibility and visitors.I guess my two greatest conversion rate optimization successes were: 1) when I managed to increase the sales page for a large South American Groupon competitor by 28% (the rest of the world was converting at 4%, we got it to 5.1% and 2) when I managed to multiply the sales of a paid Wi-Fi network by 14 times.I feel like my head is about to burst with all the 20 years' worth of conversion optimization and split-testing knowledge so I created this course for all the directors and managers of startups, marketing departments, and DTC ecommerce companies that want to create a growth department that will soon become a competitive advantage.