Buck Bard

Across the years I’ve been fortunate enough to build a career upon a foundation of brain science, empathy, wicked problems, and teams that were willing to trust me to help solve them.  I love Learning Experience Design because it is a paradox.  It is a profession that is both an art and a science.Brain Science and Adult Learning principles describe to us the mechanism of learning.  Our brains are wired to learn and store information in specific ways.  Good instructional design and content strategy take full advantage of that science to create effective content.  It often surprises me how many learning programs just push content without regard to the science. And yet, as humans we are all a little different.  We are not machines.  You cannot simply “code” a learning program that will be effective across the board.  A great learning experience is a work of art.  There is an intangible quality to it, an emotional perspective that, if you get right, creates a resonance and intrinsic motivation in the learner.  When you see the learner grasp a new skill that will improve their work life, you know what’s it’s all supposed to be about.