Andra Vaduva and Madecraft

Andra Vaduva is a data-driven culture specialist focused on creating an equitable world of work through data-driven strategies that enact cultural change, impactful leadership workshops, and startup coaching. Andra is a LinkedIn Learning and Cornerstone Author building educational content and training for Fortune 100 executives and teams at Cornell University, Canon, and Walgreens. Through her work, she empowers organizations and individuals to improve engagement and belonging and lower attrition. Her mission is to impact 100 thousand employees worldwide to speak up with confidence and attain equitable success. Her successful tenure as Head of Product Marketing and Head of Growth at high-growth startups in New York City gives her a unique perspective on building culture as a product using an agile reiterative process. Andra is an IBM-awarded Tech Founder, Forbes 30 Under 30, and a frequent speaker and collaborator at Women in Artificial Intelligence New York, Conversational Design Institute in Amsterdam, and Inpeak in London. Find her work featured in Forbes, Entrepreneur, LinkedIn Learning, Cornerstone and her website andra.work.