Instagram Ads Fundamentals

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SHARON LEE THONY

1:38:29

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1 Instagram Marketing

01 Introduction.mp4

01:53

02 Why Instagram.mp4

03:03

03 Types of Content.mp4

01:58

2 Instagram Promoted Post

05 Introduction.mp4

00:51

06 Promoting a Post.mp4

02:20

07 Choose an Objective.mp4

01:09

08 Budget.mp4

01:11

09 Insights.mp4

01:42

10 In-App Campaigns Summary.mp4

01:16

3 Instagram Campaigns in Ad Manager

12 Ad Manager Introduction.mp4

00:23

13 Ad Manager.mp4

01:19

14 Selecting and Objective.mp4

05:09

15 Creating a Target Audience.mp4

00:51

16 Placement on Instagram Only.mp4

01:24

17 Budget & Schedule.mp4

02:33

18 Create an Ad.mp4

03:27

4 Targeting and the Facebook Pixel

20 Introduction.mp4

00:45

21 Facebook Pixel & Targeting.mp4

06:38

22 Targeting and Audience Insights.mp4

13:36

23 Custom Audience.mp4

07:56

24 Lookalike Audience.mp4

02:22

25 Retargeting.mp4

03:22

26 Targeting & Pixel Summary.mp4

00:18

5 Creative Best Practices

28 Intro to Creative.mp4

00:46

29 Research & Insight.mp4

02:13

30 Creative Best Practices.mp4

02:53

31 Instagram Hall of Fame.mp4

02:10

32 Creative Summary.mp4

00:38

6 Measurement, Reporting and Optimization

34 Introduction.mp4

01:57

35 A-B Testing.mp4

07:36

36 Reporting in Ads Manager.mp4

07:13

37 Measuring Impact in Google Analytics.mp4

01:05

38 Campaign Tagging.mp4

05:10

39 Summary.mp4

00:30

7 Congratulations

41 Congratulations.mp4

00:52

Description

Master Instagram Ads Fundamentals

AFTER THIS CLASS YOU’LL BE ABLE TO:

Create high-converting instagram campaigns from scratch.
Recognize the different types of content on Instagram and know how to use each.
Successfully leverage best practices from large corporate brands.
Set up and Use Facebook Pixel to tag and track campaigns.
Define the best custom and look-alike target audiences for your brand.
Tell a brand’s story in an authentically appealing way.
Use Instagram Ads to generate conversions on your website.

ABOUT SHARON'S CLASS:

With a billion users every month, Instagram is one of the fastest growing social networking platforms in the world. Over 200 million users visit business profiles every day so it’s essential to know how to seize the opportunity and stand out from the crowd.

In this class, you’ll learn everything you need to know to create your own professional ad campaign with measurable objectives and a set budget. By the end of this class you will have mastered Instagram’s diverse range of marketing tools and learned how to define target audiences, create inspiring ad content and comply with best practices on reporting and optimization. Join now to start creating high-converting Instagram Ads today.

WHAT YOU WILL LEARN:

How to promote an Instagram post with a defined budget and objectives
How to use Ad Manager to create your audience and schedule your ad
How to use Google Analytics basics to measure and optimize your content
How and at what stage Instagram Ads fits into the marketing funnel
How to use Instagram Ads to generate website revenue
How to re-target using Instagram Ads to upsell or solidify your offer

WHO THIS CLASS IS FOR:

Anyone who wants to enhance their knowledge of Instagram’s marketing tools
Digital marketers who want to expand their skill set
Businesses with visually-driven content
Anyone wanting to start a career in social media ads
SEO specialists wanting to diversify their skillset
Web programmers, designers, front end and full stack developers
Digital nomads looking for work that they can do from anywhere in the world
Marketing managers and reps looking to elevate their existing skills
Content Marketers
All levels of experience

ABOUT YOUR INSTRUCTOR:

With an MBA and 15+ years of experience building global brands and creating award-winning marketing campaigns for top-tier clients, Sharon Lee Thony is an expert digital marketer in every sense of the word. She has worked with top brands such as Saatchi & Saatchi, P&G, Johnson & Johnson, Axe and Dove.

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Instagram Marketing

SHARON LEE THONY

Instructor's Courses

Sharon Lee Thony is a brand marketing executive and digital marketing instructor, with nearly two decades of experience creating award-winning marketing campaigns for travel, beauty and luxury lifestyle brands. Sharon is founder and principal at SLT Consulting, a boutique marketing collective that partners with savvy businesses looking to scale their efforts in various integrated marketing channels for growth: social media, search marketing, website optimization, email marketing, digital performance and brand strategy. Sharon is a Distinguished Faculty member at General Assembly, having led the creation of their Digital Marketing course curriculum and has taught over 1,000 classes and workshops in digital marketing. Sharon has earned a BA from New York University and an MBA from The Wharton School. Sharon is also a Fiverr Pro Seller. | shortsummary:MBA and expert digital marketer with 15+ years of experience building global brands and creating award-winning marketing campaigns for top-tier clients.