Infographic Design Theory: How the Market and Science Impact Success

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Amy Balliett

1:33:42

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01 - Introduction

01 - Why infographic theory matters.mp4

01:01

02 - Who should take this course.mp4

01:55

02 - 1. The Evolution of Infographics

01 - A brief history of infographics.mp4

04:03

02 - What is visual communication.mp4

03:08

03 - What is information visualization.mp4

03:02

04 - What is visual storytelling.mp4

02:32

03 - 2. The Brain Science behind Infographics

01 - Why the brain loves infographics.mp4

03:03

02 - The reality of attention spans.mp4

03:24

03 - Pre-attentive vs. attentive processing.mp4

04:34

04 - Exercise Test your pre-attentive process.mp4

04:27

04 - 3. Modern Expectations of Infographics

01 - Medias evolution and the modern audience.mp4

03:42

02 - Everyone is a creator.mp4

02:41

03 - Infographics for marketing.mp4

03:22

04 - Infographics for internal communications.mp4

04:47

05 - 4. The Seven Principles of Great Infographics

01 - Identifying bad vs. quality infographics.mp4

04:43

02 - The first principle of great infographics Layout.mp4

05:01

03 - The second principle of great infographics Illustration.mp4

04:35

04 - The third principle of great infographics Data viz.mp4

04:29

05 - The fourth principle of great infographics Color.mp4

05:50

06 - The fifth principle of great infographics Typography.mp4

05:01

07 - The sixth principle of great infographics Iconography.mp4

04:04

08 - The seventh principle of great infographics Content.mp4

04:47

09 - Challenge Grade these infographics.mp4

01:59

10 - Solution Grade these infographics.mp4

05:12

06 - Conclusion

01 - Its time to design your next infographic.mp4

02:20

Description

Over 10,000 infographics are released online every day, but less than one percent of them find any real success. The trouble is there’s a common misconception that an infographic is merely a packaging of text and illustration. But in order to create a truly successful infographic you need to understand the power of visual communication and how to apply the seven key principles of great infographics. When properly executed, visuals can connect with an audience exponentially faster than any other form of communication.

In this course for graphic designers and marketers of all backgrounds, join instructor Amy Balliett to explore the power of successful infographics that showcase the purest forms of visual communication. Along the way, Amy walks you through the seven principles of great infographics—an essential formula to deliver engaging infographics that can help you stand out from the crowd and improve your overall content design.

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Personal Success

Amy Balliett

Instructor's Courses

Amy Balliett made a name for herself as the CEO and Founder of the creative content agency, Killer Visual Strategies (formerly Killer Infographics). A seasoned entrepreneur, she owned her first company—a candy store and ice cream parlor—at the age of 17 before heading off for college. She subsequently built a successful career in film and marketing before launching Killer in 2010. Within a few years, Killer Visual Strategies grew to become the industry leader in visual communication, driving visual strategy and creative content campaigns for global brands including Microsoft, Boeing, Adobe, Nikon, Starbucks, the National Endowment for the Arts, the United Nations, and more. By 2018, Balliett and her executive team sold Killer to an agency collaborative and subsequently joined fellow agency leaders in building Material. Named the Number One Global Strategic Consulting Firm by GRIT in 2021, Material combines the talent of 12 leading agencies, consisting of 1200+ global employees across the practices of research, strategy, design, and brand building. Today, Balliett is the Senior Fellow of Visual Strategy for Material, serves as the Chief Visual Strategist on several boards, and is an award winning author. Considered an expert in her field, Balliett speaks at dozens of conferences each year including SXSW, Adobe MAX, Content Marketing World, and more. She is also a regular teacher at The School of Visual Concepts, a guest lecturer at several colleges and universities, and a LinkedIn Learning instructor.

Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.