Influencer Marketing 2023: Win in Branding - Beginner To Pro

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Dolunay Özeren

6:05:58

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1. Introduction

1. Curriculum What Will You Learn.mp4

03:01

2. Course Materials, Q&A, Certificate, etc..mp4

01:38

3. Welcome, Who am I.mp4

01:22

2. What is Influencer Marketing

1. Intro.mp4

01:13

2. What is Influencer Marketing.mp4

02:45

3. History of Influencer Marketing.mp4

03:17

4. The benefits of Influencer Marketing.mp4

05:17

5. The Future of Influencer Marketing.mp4

03:26

3. Ways To Make Money With Influencer Marketing

1. Intro.mp4

01:38

2. Working For a Brand Roles and Salaries.mp4

04:54

3. Freelancing.mp4

03:35

4. Boost Your Brand or Product Ecom.mp4

04:15

5. Selling Influencer Data, Templates, etc..mp4

03:30

6. Creating An Agency.mp4

03:10

7. Creating a Software.mp4

02:47

8. Outro.mp4

01:43

4. Influencer Types

1. Intro.mp4

01:23

2.1 Clash With Ash.html

2.2 Duolingo & Chipotle TikTok.html

2.3 Guillaume Moubeche.html

2. Social Platforms.mp4

04:30

3.1 Full Pepsi Commercial Starring Kendal Jenner.html

3.2 Function Of Beauty - Example 1.html

3.3 Function Of Beauty - Example 2.html

3.4 Glossier - Example 1.html

3.5 Glossier - Example 2.html

3.6 H&M - Example.html

3.7 Influencer Types By Followers - Table.xlsx

3. Nano, Micro, Macro, Mega Influencers.mp4

06:44

4.1 blogilates.html

4.2 Emma Chamberlain.html

4.3 Emma Chamberlain Louis Vuitton.html

4.4 Fit Girls Guide.html

4.5 Girl With No Job.html

4.6 Justine Snacks.html

4.7 Tasty.html

4. Theme Pages VS Personal Pages.mp4

02:12

5. Outro.mp4

00:54

5. Collaboration Types

1. Intro Collaboration Types.mp4

02:19

2.1 Lululemon 1.html

2.2 Lululemon 2.html

2.3 Lululemon 3.html

2.4 Lululemon 4.html

2.5 Lululemon 5.html

2.6 lululemon.com.html

2.7 Samsung Z Flip 3 Review.html

2. Fix-fee Build Trust.mp4

03:27

3.1 Instagram Sampling Example.html

3.2 TikTok Sampling Example.html

3. Sampling Show Off Your Product.mp4

02:48

4.1 Instagram & TikTok Examples.html

4.2 Instagram Example 2.html

4.3 YouTube Example.html

4. Affiliate Pay Commission, Boost Sales.mp4

04:35

5. Voluntary Free Content Generation.mp4

01:40

6. Dynamic Pricing (My Secret Method).mp4

02:26

7. Outro.mp4

01:02

6. Find 1000s of Influencers Instantly

1. Intro.mp4

01:21

2.1 TikTok Creator Marketplace.html

2. Find TikTokers.mp4

13:42

3.1 Inflact.html

3.2 Toolzu.html

3. Find Instagrammers.mp4

05:38

4.1 Phantom Buster Results.csv

4.2 Twitter Advanced Search.html

4. Find Twitter Influencers.mp4

07:03

5.1 Apify.html

5.2 Apify - Google Search Results (1).xlsx

5.3 Apify - Instagram Profiles (1).xlsx

5. Find 1000s Instantly (Advanced).mp4

11:47

6.1 Heepsy.html

6.2 InBeat.html

6.3 Influencers Club.html

6. Influencer Databases.mp4

03:48

7.1 Salesql.html

7. Find LinkedIn Influencers.mp4

06:58

8.1 Aspire.html

8.2 HypeAuditor.html

8.3 Influence Co.html

8.4 Upfluence.html

8. Influencer Platforms.mp4

04:35

9. Outro.mp4

00:57

7. Pick Right Influencers

1. Intro.mp4

01:02

2.1 Influencer Quality Checklist - Sheet1.csv

2.2 Influencer Quality Checklist.xlsx

2. Download The Checklist Here.html

3.1 Engagement Rate Formulas.docx

3. Engagement Rate & Fake Detection.mp4

03:15

4.1 FollowerAudit.html

4.2 GRIN Chrome Extention.html

4.3 Hype Auditor Free Tools.html

4.4 SocialBlade.html

4. Free Tools To Calculate Engagement.mp4

06:14

5. Account Quality.mp4

02:25

6. Target Audience (Demographics).mp4

02:47

7. Branding.mp4

02:14

8. Sampling, Affiliate, and Payment.mp4

02:05

9. Risk Assessment.mp4

02:06

10. Outro.mp4

00:56

8. Reach 100s of Influencers

1. Intro.mp4

01:02

2. Emailing.mp4

02:40

3.1 20 Influencer Email Reach Out Templates.docx

3. 20 Influencer Email Templates!.html

4. Direct Messaging.mp4

02:53

5.1 20 Influencer DM Templates.docx

5. 20 Influencer Direct Message Templates!.html

6. Menagers & Agencies.mp4

05:40

7.1 Reach Out Messages For Managers Agencies.docx

7. Reach Out Messages For ManagersAgencies.html

8. Outro.mp4

00:51

9. Briefing Influencers & Creating Campaign

1. Intro.mp4

01:12

2.1 Content Links.docx

2. Setting Goals & Objectives.mp4

03:26

3.1 TikTok Creative Center.html

3. TikTok Creative Center.mp4

04:16

4.1 Facebook Ad Library.html

4. Facebook Ad Library.mp4

02:48

5.1 Briefs & Examples.docx

5. How To Brief Properly.mp4

04:59

6.1 Briefs & Examples - Intervention.docx

6. Content Intervention.mp4

04:31

7.1 Brief & Example.docx

7. Breif Example Ad Creative.mp4

04:47

8.1 Bottle Cap Challange 1.html

8.2 Bottle Cap Challange 2.html

8.3 Briefs & Examples - TikTok Challange.docx

8.4 Guess TikTok 1.html

8.5 Guess TikTok 2.html

8. Breif Examples TikTok Challenge.mp4

04:00

9.1 Briefs & Examples - YouTube.docx

9. Breif Examples - YouTube.mp4

02:57

10. Outro.mp4

01:20

10. Pricing & Negotiation

1. Intro.mp4

01:30

2. The Reality of Pricing.mp4

02:17

3. Factors Affecting Influencer Pricing.mp4

02:40

4. Negotiation Strategies.mp4

02:55

5. Outro.mp4

01:28

11. Legal & Payment

1. Intro.mp4

00:49

2. Types of Payments and Platforms.mp4

03:21

3. Legal Agreements and Contracts.mp4

04:13

4. Tax Considerations.mp4

02:39

5. Outro.mp4

00:54

12. Buying The Content Rights

1. Intro.mp4

01:25

2.1 Content Links.docx

2. Why Do We Need It.mp4

05:53

3. How To Obtain It Legally.mp4

02:58

4. What Is The Price Of It.mp4

02:17

5. Outro.mp4

01:48

13. Measuring Performance

1. Intro.mp4

01:41

2.1 Cheat Sheet - KPIs.csv

2.2 Cheat Sheet - KPIs.xlsx

2. What Are KPIs.mp4

03:53

3. KPIs in Influencer Marketing.mp4

05:25

4.1 How to Use UTM Links.html

4. How To Track Links.mp4

02:44

5. Comparing KPIs With Different Platforms.mp4

02:32

6. Excel Sheet KPI Cost Calculator.mp4

03:33

7.1 Influencer Cost-Effectiveness Calculator - Sheet1.csv

7.2 Influencer Cost-Effectiveness Calculator (1).xlsx

7. Download The Excel Sheet Here!.html

8. Outro.mp4

01:30

14. Case Study - Brand X

1. Intro.mp4

00:56

2. Drawing Overall Picture.mp4

04:24

3.1 Unboxing 1.html

3.2 Unboxing 2.html

3.3 Water Bottle Flip Challange 1.html

3.4 Water Bottle Flip Challange 2.html

3. Creating Campaign Strategy.mp4

04:46

4.1 Content Links.docx

4. Finding Influencers - TikTokers.mp4

10:44

5.1 Content Links.docx

5. Finding Influencer - Instagrammers.mp4

10:44

6. Finding Contact Information.mp4

05:24

7.1 Reach & Brief Messages.docx

7. Reaching Out & Giving Breif.mp4

04:41

8. Pricing & Content Rights.mp4

03:03

9. Measuring Performance.mp4

04:41

10. Outro.mp4

00:51

15. Case Study - LitFit

1. Intro.mp4

01:23

2.1 Campaign Strategy - Table.docx

2. Drawing Overall Picture.mp4

03:12

3. Understanding Affiliate Collaborations.mp4

04:58

4. Determine Affiliate Payout.mp4

02:49

5. Finding Influencers 1.mp4

03:35

6.1 Final File - YouTubers.csv

6.2 First File - YouTubers.csv

6. Finding Influencers 2.mp4

11:22

7.1 Adjust Help Center.html

7.2 Creating An Affiliate Program.docx

7.3 Refersion.html

7.4 Rewardful.html

7.5 Tapfiliate.html

7. Creating an Affiliate System.mp4

14:25

8.1 LitFit Affiliate Program Document.docx

8.2 LitFit OutReach Email.docx

8. Contacting Influencers.mp4

04:41

9. Outro.mp4

01:23

16. You Have Made It!

1. Congratulations! Now, You Are An Expert.mp4

01:45

Description

Social Media Influencers on Instagram, TikTok, YouTube, Facebook & more (With case studies, 50+ Examples, 40+ Templates)

What You'll Learn?

Find 1000s of influencers across different channels, such as TikTok, Twitter, Instagram, LinkedIn and YouTube
Create influencer marketing strategies with 50+ examples and case studies
How to do campaign briefing & spy on competitor campaigns
Reach & communicate with social media influencers effectively using 40+ ready-made templates
Measure and optimize campaign performance using KPIs and ready-made Excel calculator
Discover various income streams and opportunities on influencer marketing
How to buy the content rights from TikTok and Instagram influencers and use them legally
Explore different influencer marketing collaboration models, such as fixed-fee, sampling, affiliate
Create viral TikTok, YouTube, X, and Instagram influencer marketing campaigns that boost your brand and sales
Determine the right price, pay and be legally correct

Who is this for?

Aspiring digital marketers seeking comprehensive knowledge in the field

Professionals aiming to specialize in influencer marketing within the digital marketing realm

Business owners or entrepreneurs looking to leverage social media influencers for business growth

Individuals interested in mastering marketing on platforms like Instagram, TikTok, YouTube, Facebook, Twitter (X), etc.

Job seekers wanting to enhance their resume/CV with expertise in influencer marketing

What You Need to Know?

No experience needed

Internet connection

Smartphone or computer

More details

Description
In today's world, it is impossible to become a digital marketer or marketer without taking the power of two elements. One is social platforms such as Instagram, TikTok, YouTube, Facebook, Twitter, etc. And the second is, influencers creating content on these massive platforms. This comprehensive influencer marketing course is here to make you an expert on this trending skill set: influencer marketing.

At the end of this course, you will gain the skills needed to create a viral influencer marketing campaign from scratch.

Find 1000s of influencers
Reach them & make a deal
Create viral strategy
Run impactful campaigns
Measure the results

Ever wonder why you see tons of influencers promoting brands on social media? Who is planning all of these?

When we are scrolling on TikTok or Instagram, viewing a video on YouTube, or another platform. We all watch content creators, engage with them, and care about their opinions. Then, a brand seeking your attention comes and collaborates with a social media influencer you watch to capture your attention. In the end, the brand becomes bigger and bigger, because they know in today's world, the way to the consumer's heart is through social media influencers they trust.

Influencer marketing people are the geniuses behind these successful campaigns. We are literally experts on finding influencers whose audience will love our brand and collaborate with them. People might not know us, but, because they trust the influencer, they are also know and starting to trust us. That's what's happening behind the scenes when you are on social media. Exciting, right?

Valuable Skills and Knowledge You Will Gain

From beginner to advanced, we will cover everything you need to work with influencers at scale. With 6 hours of content, 108 lectures, 50+ real-life examples, 30 downloadable resources, and many moreâ€¦

We start with fundamentals: Understanding TikTok, YouTube, Twitter (X), Instagram influencer marketing, how people are making money with it, and what are the types of influencers and collaborations.

Then, you will learn how to find 1000s of TikTok, YouTube, and Instagram influencers and reach them. We will create our own influencer databases while finding them. You will also get 40+ influencer marketing reach-out templates to level up your reach skills.

Now, we donâ€™t want low-quality social media influencers or fake followers. I will teach you exactly how to detect bad ones and also give you an influencer quality checker sheet for you to avoid any mistakes.

Then itâ€™s time to create a viral campaign strategy and give our influencer a smooth brief. But donâ€™t worry, I will show you real-life examples and we will create tens of briefs together. They must blow up social media!

After running all the content, we need to measure the results. I will provide you with a detailed influencer marketing cost calculator sheet to analyze the results.

We are not done. This is not a theoretical course! In the case studies section, we will apply all our knowledge to create a real influencer marketing campaign where we find content creators on Instagram, TikTok, YouTube, Twitter, Facebook and create an amazing viral campaign.
Who this course is for:
Aspiring digital marketers seeking comprehensive knowledge in the field
Professionals aiming to specialize in influencer marketing within the digital marketing realm
Business owners or entrepreneurs looking to leverage social media influencers for business growth
Individuals interested in mastering marketing on platforms like Instagram, TikTok, YouTube, Facebook, Twitter (X), etc.
Job seekers wanting to enhance their resume/CV with expertise in influencer marketing

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Hello, I'm Dolunay Özeren. For many years, I have been actively engaged in the e-commerce sector and worked at GittiGidiyor, the Turkish branch of eBay. During this period, I gained significant experience in digital marketing, a vital e-commerce component. I then turned my attention to influencer marketing, a rapidly growing digital marketing sector, and founded Infleap, an AI-based influencer platform. Furthermore, I share my knowledge on e-commerce, digital marketing, and influencer marketing with tens of thousands of students at Udemy and various universities, with the aim of making them the most skilled experts in their fields. As someone who enjoys forging my own path and sharing my knowledge, my goal is to reach more people in the digital world.Merhaba, ben Dolunay Özeren. Uzun yıllar e-ticaret sektöründe aktif olarak çalıştım ve Ebay'in Türkiye markası olan GittiGidiyor'da görev aldım. Bu süre zarfında, e-ticaretin en önemli dallarından biri olan dijital pazarlama alanında önemli tecrübeler kazandım. Sonrasında, dijital pazarlamanın hızla büyüyen alanlarından influencer marketing'e yöneldim ve yapay zeka tabanlı bir influencer platformu olan Infleap'i kurdum. Udemy ve çeşitli üniversitelerde on binlerce öğrencime e-ticaret, dijital pazarlama ve influencer marketing hakkında bilgi aktarıyor ve onları alanlarında en donanımlı uzmanlar yapmayı hedefliyorum. Kendi yolumu çizen ve bilgisini paylaşmaktan keyif alan biri olarak, dijital dünyada daha fazla kişiye ulaşmayı hedefliyorum.

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