Inclusive Selling: Selling Across Culture, Race, and Gender Differences

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Meridith Powell

49:05

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01 Introduction

001 Broaden your impact with inclusive selling.mp4

01:36

02 The Value of Bringing Diversity into Your Sales Strategy

001 The new sales landscape.mp4

03:04

002 What diversity means to the sales marketplace.mp4

02:25

03 Mindset Shift Building Relationships as Growth Opportunity

001 Understanding yourself as it relates to diversity.mp4

03:40

002 What diverse customers are looking for.mp4

02:37

003 Sales story Knowing a customers culture builds relationships.mp4

01:31

04 Techniques to Build Inclusive Sales Relationships

001 Understanding yourself as it relates to diversity.mp4

02:47

002 Sales story Get engaged in your customers community.mp4

01:44

003 Assess the blind spots that limit your sales opportunities.mp4

01:54

004 Selling through cultural differences.mp4

03:43

005 How cultural differences manifest themselves when selling.mp4

04:20

006 Sales story Be prepared be aware and ready to adapt.mp4

01:54

007 Selling through gender differences.mp4

03:42

008.mp4

02:03

009 Key trends in prospecting across generational differences.mp4

04:25

010 Selling to people with different beliefs.mp4

04:23

05 Becoming Diversity-Friendly

001 Understanding the entire sales process.mp4

03:17

Description

How does diversity shape what your clients need from a sales relationship? Find out what can happen when you invest the time to understand your clients’ experiences. Instructor Meridith Powell explains how you can gain a set of tools to create awareness of your own strengths, challenges, and blind spots regarding diversity. Meridith explores how you can become aware of cultural differences and offers strategies to use when selling to someone unlike you. She goes into the strategic differences when selling to different cultures; tells you how to be prepared, aware, and ready to adapt to the customs of different clients; and teaches you what sales professionals need to know and understand about selling to different generations. Meridith concludes by pointing out the importance of expanding your view of selling to diverse cultures beyond the first sale.

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Meridith Powell

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Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.