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Inclusive Branding: The Secret to Attracting the Right Talent for Your Organization

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58:13

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  • 01 - Inclusive employer branding.mp4
    02:31
  • 01 - Defining the ROI.mp4
    03:17
  • 02 - Inclusion is key.mp4
    03:00
  • 01 - Defining employer brands.mp4
    03:49
  • 02 - Implementing employer branding.mp4
    03:06
  • 03 - Five steps to inclusive branding.mp4
    04:10
  • 04 - Employer brand drivers.mp4
    03:41
  • 01 - Competitive market research.mp4
    04:15
  • 02 - Company culture.mp4
    04:00
  • 03 - Inclusive candidate experience.mp4
    04:00
  • 04 - Online presence.mp4
    03:49
  • 01 - Target audience.mp4
    04:22
  • 02 - Define your EVP.mp4
    03:48
  • 03 - Authentic storytelling.mp4
    03:41
  • 04 - Test, measure, and optimize.mp4
    03:42
  • 01 - Next steps.mp4
    03:02
  • Description


    Employer branding is a new concept to many companies, but it's one that is critical to your success in attracting, recruiting, and retaining talent. In this course, expert inclusive employer branding consultant Desiree Booker shares her knowledge on how to engrain inclusion into the DNA of your employer identity and build a brand that attracts and retains the right talent to your organization. Desiree starts by breaking down the potential ROI of having a strong employer brand. She then walks you through the key factors that influence your employer brand and how to identify gaps that may be causing you to miss out on top talent. Finally, Desiree shares strategies to create your brand messaging to ensure that it resonates with your ideal candidates. This course equips you with the tools to craft, amplify, and refine an inclusive employer brand that makes your candidates and employees feel a strong sense of belonging.

    This course was created by Madecraft. We are pleased to host this training in our library.

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    LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.
    • language english
    • Training sessions 16
    • duration 58:13
    • Release Date 2023/01/30

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