Ideation for Marketers

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Brad Batesole

47:56

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01 - Introduction

01 - Why brainstorming.mp4

00:52

02 - What is brainstorming.mp4

01:52

02 - 1. The Brainstorming Process

01 - How brainstorming works.mp4

01:07

02 - The rules of brainstorming.mp4

02:08

03 - Setting the goal.mp4

01:14

03 - 2. Brainstorming Approaches

01 - Individual vs. team brainstorming.mp4

03:14

02 - Adapting techniques.mp4

02:30

04 - 3. Brainstorming Session

01 - Starting a brainstorming session.mp4

02:51

02 - Keeping the session flowing.mp4

02:19

03 - Selecting and executing on techniques.mp4

01:38

05 - 4. Ideation Techniques

01 - Brainwriting.mp4

01:45

02 - Bubbles.mp4

01:51

03 - Mind mapping.mp4

01:44

04 - A new perspective.mp4

02:08

05 - Why not.mp4

00:57

06 - Random word.mp4

02:04

07 - Forced ranking.mp4

01:44

08 - Storyboarding.mp4

01:30

09 - The five whys.mp4

02:04

10 - Card sorting.mp4

01:48

11 - Tough questions.mp4

02:16

12 - Reverse brainstorming.mp4

01:47

06 - 5. Further Concepts

01 - Stages of problem-solving.mp4

02:03

02 - How creativity works.mp4

00:47

03 - Ideation resources.mp4

02:55

07 - Conclusion

01 - Next steps.mp4

00:48

Description

How do you keep your marketing fresh—generating new ideas and approaches to keep your audience engaged? In this course, marketing expert Brad Batesole shares ideation techniques you can use to elevate individual and team ideation sessions. He starts by defining ideation, describing how it works, and providing some basics on how to run a successful brainstorming session. Then he walks you through more than a dozen ideation techniques, including mind mapping, storyboarding, card sorting, and more. By the end of this course, you and your team will be equipped with the tools to generate fresh and compelling marketing ideas.

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Marketing Strategy

Brad Batesole

Instructor's Courses

Marketing executive who has led teams of top marketers at top companies; Lynda.com, TMZ, LegalZoom, and LinkedIn. Covering every angle, from marketing strategy and user experience to social media, paid media, and SEO. A visionary, who has brought bold upstarts like Warby Parker, BioLite, and RentTrack to the big leagues. An excellent communicator, storyteller, and writer who developed the top performing online marketing courses for Lynda.com and LinkedIn Learning, collecting over 20 Million views. An internationally recognized speaker with leadership agility and strong executive presence. A dedicated professional seasoned in helping everything from small shops and start-ups to big businesses looking to rejuvenate their brands. A visionary who excels in ideation with over 12 years of experience working at the crossroads of user experience, marketing, and the web.

Linkedin Learning

View courses Linkedin Learning

LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.