HubSpot Marketing Strategy - Reach your goals with HubSpot!

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Thalita Milan | HubSpot expert

2:57:05

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1. Intro - Build your Marketing Strategy with HubSpot

1. You need access to a HubSpot Professional plan for this course - free trial link.html

2. READ THIS BEFORE YOU START.html

3.1 Free trial sign up.html

3. What you can expect from this course.mp4

06:22

4. What is a Marketing funnel.mp4

03:53

5. What are the Marketing funnel stages.mp4

06:06

6. Which HubSpot tools are going to help us in each stage.mp4

01:49

7. Marketing funnel quiz.html

2. Attract potential customers with HubSpot (DISCOVERY stage)

1.1 HubSpots post.html

1.2 Search Engine Journal post.html

1. Attract customers with SEO - Do your SEO with HubSpot.mp4

13:52

2.1 MozBar.html

2. OPTIONAL - What do we mean by SEO keyword difficulty.mp4

02:05

3. SEO Assignment Lets select SEO keywords and build a topic cluster.html

4.1 One of the cluster posts.html

4.2 Pillar page link.html

4. Attract customers with SEO-optimized content in HubSpot.mp4

10:36

5.1 Guide to SEO & Content.html

5.2 Guide to technical SEO.html

5. OPTIONAL - Quick tips for your SEO & Content Strategy.mp4

05:28

6. CONTENT Assignment Create and optimize a blog post for your SEO topic cluster.html

7.1 Worksheet - Lets build your HubSpot Marketing Strategy.docx

7. WORKSHEET ACCESS - Please make a copy.html

8. WORKSHEET assignment Complete exercises 1 and 2 inside section 1.html

9. Attract customers with ads - Manage & monitor your ads in HubSpot.mp4

09:03

10. OPTIONAL - ADS Assignment Create an ad inside HubSpot.html

11. Attract customers with Social Media - Manage your Social channels inside HubSpot.mp4

05:04

12. SOCIAL MEDIA Assignment Create a Social Media post with HubSpot.html

13. WORKSHEET assignment - Complete exercises 3 and 4 inside section 1.html

3. Capture leads and build your email list inside HubSpot (INTEREST stage)

1. Capture leads with lead generation ads.mp4

11:00

2. Capture leads with HubSpot forms.mp4

11:00

3. FORMS Assignment - Lets create a HubSpot form!.html

4. Add your forms to HubSpot Landing Pages, Blog Posts and Website Pages.mp4

06:31

5. Which forms should every business have on their website.html

6. LANDING PAGE assignment - Let's add our form to a lead capture offer!.html

7. LEAD CAPTURE assignment - Lets test our form.html

8. OPTIONAL - Use chatbots as a lead capture tool.mp4

10:47

9. WORKSHEET assignment - Complete exercises 1 and 2 inside section 2.html

4. Segment your audience for targeted communication (CONSIDERATIONDECISION stages)

1. What are the two steps for turning your contacts into customers.mp4

03:28

2. LEAD SEGMENTATION (Attribution) Assignment.html

3.1 Persona resource.html

3. Identify your ideal customer - Lead segmentation based on Attributes.mp4

12:29

4. WORKSHEET assignment - Complete exercises 1 and 2 inside section 3.html

5. Identify behaviors that indicate interest - Lead segmentation based on Behavior.mp4

16:46

6. A few words on HubSpots Lifecycle Stage property.html

7. Check out my Lead Segmentation workflow examples {images}.html

8. OPTIONAL - Quick tips on Lead Segmentation.mp4

05:03

9. LEAD SEGMENTATION (Behavior) Assignment - part 1.html

10. LEAD SEGMENTATION (Behavior) assignment part 2.html

11. WORKSHEET ASSIGNMENT - Complete exercises 3 and 4 inside section 3.html

5. Nurture your leads to turn them into customers (CONSIDERATIONDECISION stages)

1. Move your leads down the sales funnel until they buy - Lead nurturing.mp4

16:27

2. Lead Nurturing workflow examples {images}.html

3. OPTIONAL - How do you make a sale inside HubSpot.mp4

04:12

4. LEAD NURTURING Assignment - part 1.html

5. LEAD NURTURING Assignment part 2.html

6. What if people skip stages.html

7. WORKSHEET ASSIGNMENT - Complete exercises 1 and 2 inside section 4.html

6. Keep your customers loyal and happy (RETENTION stage)

1. Keep your customers loyal and happy.mp4

06:01

2. RETENTION Assignment.html

3. WORKSHEET ASSIGNMENT - Complete exercise 1 inside section 5.html

7. Monitor your performance and improve your strategy with HubSpot Reporting

1. Monitor and track your Marketing performance with HubSpot Reporting.mp4

09:03

2. REPORTING Assignment.html

3. Lets make marketing decisions based on Reporting!.html

8. BONUS section

1. BONUS lecture.html

Description

Build an end-to-end Marketing Strategy using HubSpot tools - Turn website visitors into customers with HubSpot!

What You'll Learn?

Build a Marketing Strategy to reach your goals using HubSpot tools
Attract, nurture and convert leads using HubSpot Marketing tools & Automation
Reach your Marketing goals with the customized Marketing plan you are going to build for your business
Create HubSpot Workflows for Lead Segmentation, Lead Nurturing & Retention
Take full advantage of all features inside the HubSpot Marketing Hub
Improve your Marketing Strategy by mastering fundamental HubSpot Marketing Reports

Who is this for?

Marketing professionals using HubSpot

Anyone using HubSpot for Marketing purposes (Business Owners, Consultants, etc)

What You Need to Know?

You need to know HubSpot basics (At least how add contacts to the CRM, what are HubSpot properties, how to create lists and emails)

You need access to a HubSpot Marketing Professional plan. If you don´t have this, I can help you get access to a 14-day free trial. More info below.

More details

Description
Did you know that HubSpot is one of the few Marketing platforms that gives you features to tackle ALL stages of the Customer funnel?

Most Marketing platforms out there help you communicate with your leads once they are inside your email list, but do a poor job of supporting you on the ATTRACTION phase of the funnel. It sounds a bit crazy, right? Your leads have to come from somewhere... How do you attract them and add them to your Customer funnel?

HubSpot is one of the few platforms that helps you with your funnel from beginning to end:

ATTRACT
CONVERT
NURTURE
TURN LEADS INTO CUSTOMERS
RETAIN CUSTOMERS

In this course, you will build an END-TO-END MARKETING STRATEGY to reach your goals using HubSpot tools.
Learn WHICH features to use, WHEN, and HOW! We will choose tactics and tools to support you at each stage of your buyer's journey.

Every HubSpot feature has a purpose. When combined the right way, all these features will help you achieve your business goals in an efficient way.

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Quick course outline:

1) THE STRATEGY:
What is a Marketing Strategy, and how do you build one
What is the Marketing funnel
What are the different Marketing funnel stages, and how do you make people go from website visitors to leads and then customers

2) HUBSPOT FEATURES:
Which HubSpot features can you use to ATTRACT potential customers to your business, and how to choose between them?
SEO Strategy: Use HubSpot to do your keyword research and rank higher on Google using the Topic Cluster approach
Content creation tools: Create different types of content pieces to attract potential customers
Ads: Create &Â Manage your paid ads from within HubSpot and monitor which ads are bringing you more leads and customers
Social Media: Automate Social Media scheduling and see how your posts impact contact conversion

Which HubSpot tools can you use to CAPTURE potential customersÂ´ email addresses and build your email list?
Choose between different types of forms and capture the information you need from a customer
Use Chatbots as a lead generation tool
What are the two steps for turning a lead into a customer?

What happens once you add someone to your CRM: Lead Categorization & Segmentation?
Segment your contacts based on attributes & behavior
Measure their level of interest and encourage them to take action!
Learn tactics for categorizing contacts manually and on autopilot
Use HubSpot Lifecycle Stages & Custom Properties for Lead Segmentation

How do you nurture them until they become paying customers: How to communicate with each audience group?
Implement a Lead Nurturing Strategy from scratch
Communicate with different audience groups in an efficient way
Build workflows to make people go down your funnel and become customers

How to leverage HubSpot tools to retain customers?
How to track Sales inside HubSpot: a quick look at Deals!
What are the four types of Marketing reports that every business needs to have?

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ATTENTION:

This course is NOT an introduction to HubSpot - If you need a HubSpot intro or a refresher course, check out my Instructor Profile. My courses HubSpot for Beginners & HubSpot for Marketing Professionals will get you on the right track!
This course requires access to HubSpot Automation (Workflows) and Reporting - If you donâ€™t have this, I can help you get access to a 14-day FREE trial for a HubSpot paid Account - just so that you can at least complete this course and take the assignments. Check out Lesson 1 inside of Section 1 for more info and the link to the trial.
I am a certified independent HubSpot expert providing HubSpot account management and training services to companies and professionals from all over the world. I have 15+ years of experience in Digital Marketing and have been working exclusively with HubSpot since 2018. I love helping businesses and professionals grow by learning HubSpot.
This is one of my student testimonials:
I just completed the course - and my only reaction is: WOW! Super valuable for entrepreneurs, consultants (such as myself), and small businesses. Thalita successfully managed to transfer her rich knowledge in a meticulous manner. This course is easy to comprehend and incorporate into your business strategy. I honestly never knew what were the actual possibilities of the HubSpot platform and now I finally do! Thank you so much for this course! Tamara Biljman, Content Strategist
- Feel free to check out my website for more testimonials.
I take pride in assisting my students and coaching clients throughout the learning journey, so feel free to ask me any questions at any time during the course.
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Thalita

This course is an independently developed course offered by Thalita Milan and has not been created, endorsed, or verified by HubSpot, Inc. HubSpot, Inc. shall not have any liability with respect to this course offered by me, Thalita Milan.

Who this course is for:
Marketing professionals using HubSpot
Anyone using HubSpot for Marketing purposes (Business Owners, Consultants, etc)

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Hi, I'm Thalita. I'm a Marketing Automaton enthusiast with 14+ years of experience in Digital Marketing. I've been working as a certified independent HubSpot consultant & trainer since 2018. I've helped more than 3000 people learn HubSpot for their jobs and businesses.I love helping professionals upskill and businesses scale through Marketing Automation. When not working, I love climbing, hiking, and all things outdoors.

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