How to Write a Marketing Plan

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Goldie Chan

1:00:00

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01 - Introduction

01 - How to build a marketing plan for today's landscape.mp4

00:50

02 - 1. Marketing Plan Essentials

01 - What a marketing plan is and why it matters.mp4

03:07

02 - Marketing plan vs. marketing strategy.mp4

03:02

03 - When to make a marketing plan.mp4

02:25

04 - From plan to execution.mp4

03:08

03 - 2. How to Position Your Brand in Your Marketing Plan

01 - Research competitors in your industry.mp4

04:15

02 - Map the market for your marketing plan.mp4

03:13

03 - Define your niche in your marketing plan.mp4

03:30

04 - Find the right customer demographics for your marketing plan.mp4

04:12

05 - SWOT analysis for your marketing plan.mp4

03:54

04 - 3. How to Determine Your Marketing Goals

01 - Define key terms in your marketing plan.mp4

02:51

02 - Quantify your goals in your marketing plan.mp4

04:03

03 - Determine your budget in your marketing plan.mp4

03:14

04 - Define team and roles.mp4

03:07

05 - 4. How to Implement and Iterate Your Marketing Plan

01 - Measure KPIs in your marketing plan.mp4

04:15

02 - Prepare to implement your marketing plan.mp4

02:17

03 - Social media scheduling ideas for your marketing plan.mp4

02:55

04 - Track your marketing plan progress with your team.mp4

03:00

06 - Conclusion

01 - How to continually refine your marketing plan skills.mp4

02:42

Description

Every successful marketing campaign starts with a roadmap, an idea, and a plan for execution. In this course, digital marketing expert and instructor Goldie Chan teaches you—whether you’re a marketing professional or small business owner—how to write an effective, goal-driven marketing plan, from an initial idea all the way through its successful implementation.

Learn to assemble a cross-functional team, conduct a market analysis, position your brand and set your own goals, and break down the essential components of your plan into clear, focused sections. Get tips from Goldie on best practices for tactical implementation, with action-based strategies drawn from real-world studies and examples. Along the way, find out how to measure key performance indicators (KPIs), track your progress, and leverage social media scheduling tools such as Agorapulse and HubSpot to batch content, outsource content creation, and refine your plan as you go.

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Marketing Plan

Goldie Chan

Instructor's Courses

Writing a book on Personal Branding for Introverts: https://www.linkedin.com/posts/goldie_personalbranding-activity-6971165479855947776-THbU Want to work together? Send an InMail for more information on keynotes, corporate workshops, brand ambassador work or for interest on joining an advisory board. Developing brand strategy for amazing clients around the world at Warm Robots. Open for brand and social media consultation: [email protected] I'm a social media strategy leader & personal branding expert with 10+ years experience working in-house for both major tech and entertainment. LinkedIn Top Voice 2018 (#DailyGoldie video channel) with over 8M+ content views. I serve on many boards ranging from creator industry to marketing and education. Featured on Forbes, Adweek, Inc. Magazine and more. Open to consulting and speaking on social media strategy for B2B/B2C, creator economy, community growth and personal branding for C-level executives. ⚡Want to work with me? ⚡ ➡️ Send me an email: [email protected] or InMail! Currently, I lead strategy at my social media agency (Warm Robots) for major brands (B2B and B2C) and Fortune 500 C-level executives. I also serve on the Producer’s Guild of America’s New Media Council and am a Forbes Fellow for 2018. I write for Forbes on Personal Branding and Storytelling in the Digital Age. I also produce top-performing LinkedIn videos. #DailyGoldie is the longest-running original daily video channel. Called the "Oprah of LinkedIn" by Huffington Post. Running the #LinkedInCreators and #WomenOnLinkedIn community. I partner with amazing brands like Adobe, Microsoft and more. I speak on Innovative Digital Marketing, Community Building and Personal Branding for Leaders. Previously, ran digital strategy at Legendary Entertainment (Nerdist, Geek & Sundry, Amy Poehler's Smart Girls) and ex-Board of Directors at Producer's Guild of America (NW). Stanford University alumni (published geneticist) and eternal nerd. What are you working on?

Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.