How to Speak to Business Leaders
Focused View
Jason Alba
2:06:32
51 View
01 - Course Overview.mp4
01:49
02 - Introduction.mp4
00:46
03 - Meet John.mp4
01:27
04 - Why Understand the Language of Business.mp4
03:14
05 - Your Impact on Decisions and Direction.mp4
02:09
06 - Building Trust in Your Relationships.mp4
03:26
07 - How Business Leaders Think.mp4
02:06
08 - How Technologists Think.mp4
01:33
09 - Where Business Leaders and Technologists Intersect.mp4
01:52
10 - Examples of Great Teams.mp4
02:22
11 - Why Business + Tech Teams Fail.mp4
01:59
12 - Marketing 101 - Features vs. Benefits.mp4
04:18
13 - Wrap-up.mp4
01:48
14 - Introduction.mp4
00:15
15 - 5 Rules.mp4
03:26
16 - Business Functions.mp4
01:11
17 - Business Vocabulary.mp4
01:17
18 - Words and Phrases Disclaimer.mp4
02:15
19 - Financial - GAAP.mp4
01:31
20 - Financial - Profit & Loss Statement.mp4
01:25
21 - Financial - Revenue.mp4
00:59
22 - Financial - Cash Flow.mp4
02:00
23 - Financial - Expenses.mp4
01:27
24 - Financial - Profit.mp4
01:30
25 - Financial - Gross Margin.mp4
00:46
26 - Financial - EBITDA.mp4
01:34
27 - Financial - Balance Sheet.mp4
01:15
28 - Financial - Fiscal Year.mp4
01:34
29 - Financial - Burn Rate.mp4
01:02
30 - Financial - Fixed Costs.mp4
01:04
31 - Financial - Debt.mp4
01:41
32 - Wrap-up.mp4
01:18
33 - Introduction.mp4
00:17
34 - Marketing - Marketing.mp4
01:32
35 - Marketing - Sales.mp4
01:15
36 - Marketing - The 4 Ps.mp4
01:09
37 - Marketing - Target Market.mp4
01:02
38 - Marketing - Customer Profile.mp4
02:11
39 - Marketing - Market Segmentation.mp4
01:32
40 - Marketing - Demographics.mp4
01:21
41 - Marketing - Disposable Income.mp4
01:33
42 - Marketing - Sales Cycle.mp4
01:56
43 - Marketing - Trademark.mp4
01:40
44 - Marketing - Price Gouging.mp4
01:31
45 - Marketing - Brand.mp4
00:48
46 - Marketing - SWOT Analysis.mp4
01:07
47 - Marketing - Inbound Marketing.mp4
01:19
48 - Marketing - Marketing Funnel.mp4
01:17
49 - Marketing - Above the Fold.mp4
01:15
50 - Wrap-up.mp4
01:02
51 - Introduction.mp4
00:27
52 - Human Resources - FTE.mp4
00:59
53 - Human Resources - Exempt Employee.mp4
00:49
54 - Human Resources - Set a Precedent.mp4
00:51
55 - Human Resources - Arbitration.mp4
00:47
56 - Human Resources - Attrition.mp4
00:44
57 - Human Resources - Millennials.mp4
00:41
58 - Human Resources - Cafeteria Plan.mp4
00:45
59 - Human Resources - Corporate Culture.mp4
00:43
60 - Human Resources - Corrective Action.mp4
00:42
61 - Human Resources - Cross-functional Team.mp4
00:45
62 - Human Resources - Due Diligence.mp4
00:50
63 - Human Resources - Emotional Intelligence.mp4
00:43
64 - Human Resources - RIF.mp4
00:42
65 - Human Resources - Employee Engagement.mp4
00:46
66 - Wrap-up.mp4
00:57
67 - Introduction.mp4
00:34
68 - Executive - NDA.mp4
02:35
69 - Executive - Pivot.mp4
01:09
70 - Executive - 50,000 Foot View.mp4
01:17
71 - Executive - Transparency.mp4
01:10
72 - Executive - Gatekeeper.mp4
00:58
73 - Executive - Champion.mp4
01:00
74 - Executive - Low-hanging Fruit.mp4
00:57
75 - Executive - Back Office.mp4
01:12
76 - Executive - Show Stopper.mp4
00:45
77 - Executive - Best Practices.mp4
01:07
78 - Executive - Push the Envelope.mp4
00:46
79 - Executive - Controls.mp4
00:50
80 - Executive - Material.mp4
01:06
81 - Wrap-up.mp4
01:10
82 - Introduction.mp4
00:15
83 - 5 Ideas of Offending Language.mp4
02:37
84 - Warts and All.mp4
01:12
85 - Cut the Fat.mp4
01:13
86 - Eat the Dog Food.mp4
00:53
87 - Paradigm Shift.mp4
01:00
88 - Synergy.mp4
00:54
89 - Hockey Stick.mp4
00:44
90 - Wrap My Brain Around.mp4
00:42
91 - Pick Your Brain.mp4
00:50
92 - At the Speed of Light.mp4
01:32
93 - Sexy.mp4
00:48
94 - Obviously.mp4
00:47
95 - Stupid.mp4
01:43
96 - Open the Kimono.mp4
00:57
97 - Wrap-up.mp4
01:32
Description
This course helps you improve your mastery of language used with managers and executives to help you be effective and influential in conversations with business leaders. We talk about the why and how of learning new language, as well as discuss key terms in various business functions, and have a conversation about terms to avoid.
What You'll Learn?
In the first module, we talk about your potential power and influence, and why you should walk down this path of understanding and using business leadership language. Then, we talk about words and phrases in finance, marketing, HR, and at the general executive level. Finally, we'll talk about the surrounding words and phrases to avoid, giving some examples and the reasons why to avoid them.
More details
User Reviews
Rating
average 0
Focused display
Jason Alba
Instructor's CoursesJason Alba has been a Pluralsight Author since 2012, specializing in soft skills and professional development. He started his IT career as an intern developing tools for a robust intranet. He transitioned to an IT manager at another company where his job included web development as well as other IT functions. After an acquisition Jason became VP and then general manager at a newly formed tech company. He founded and manages JibberJobber.com, a CRM for job seekers. Jason has authored three books. He speaks and blogs regularly about soft skills, professional development, and career management. He has a CIS undergraduate and an MBA from Idaho State University.
Pluralsight
View courses PluralsightPluralsight, LLC is an American privately held online education company that offers a variety of video training courses for software developers, IT administrators, and creative professionals through its website. Founded in 2004 by Aaron Skonnard, Keith Brown, Fritz Onion, and Bill Williams, the company has its headquarters in Farmington, Utah. As of July 2018, it uses more than 1,400 subject-matter experts as authors, and offers more than 7,000 courses in its catalog. Since first moving its courses online in 2007, the company has expanded, developing a full enterprise platform, and adding skills assessment modules.
- language english
- Training sessions 97
- duration 2:06:32
- level preliminary
- Release Date 2023/10/14
