How to Plan Your Website

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Avery Swartz

1:31:06

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1. Introduction

01. Plan for success on your website project.mp4

01:36

2. Types of Websites

02. What is an informational website.mp4

03:09

03. What is a sales website or landing page.mp4

04:04

04. What is a portfolio style website.mp4

03:22

05. Types of ecommerce websites and online stores.mp4

03:51

06. Online magazines, newspapers, blogs, and editorial websites.mp4

03:49

3. Website Goals

07. Identify a websites style, purpose, and goals for success.mp4

04:49

08. Define the websites ultimate goal.mp4

05:00

09. Define the websites secondary goals and milestones.mp4

04:19

010. Website metrics and analytics.mp4

04:57

4. Website Content Words

011. Write website copy that will appeal to your target audience.mp4

04:54

012. Website copy and search engines.mp4

05:08

013. Research keywords for effective search engine optimization.mp4

03:35

5. Website Content Images

014. Where to find images for a website.mp4

03:03

015. What is the best image size for a webpage.mp4

05:29

016. The relationship between image file size and website speed.mp4

04:05

017. Why alt text is essential for images on a website.mp4

05:20

6. Website Design

018. Considerations for clear website navigation.mp4

05:40

019. Accessible and mobile-friendly website layouts.mp4

04:45

020. Choose accessibility-safe website colors.mp4

04:23

021. Select fonts for a website.mp4

04:47

7. Conclusion

022. Next steps.mp4

01:01

Description

Thanks to website builders like Squarespace, WordPress, and Shopify, you don't need coding skills to get a website online. But you do still need a plan. In this course, learn how to set yourself up for success by determining the purpose of your website, the type of site you’re going to make, and which goals to track along the way.

Instructor Avery Swartz— the founder and CEO of Camp Tech, a tech workshop company for nontechnical people—breaks down different website styles and how to pick the one that's best for your project. She explains how to get clarity on the overall purpose of your site, set goals, and figure out how you're going to track your progress. Avery then shifts her focus from the big picture to the actual look and feel of your website, explaining how to ensure that the words, images, and overall design are accessible, mobile-friendly, and optimized for performance and search engines.

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Web Design

Web App Development

Avery Swartz

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Linkedin Learning

View courses Linkedin Learning

LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.