How to Create Your Website Strategy: The Discovery Process

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Dana DiTomaso

1:06:21

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01 - Introduction

01 - Determining your website strategy.mp4

01:05

02 - 1. Digital Health Check for Your Website

01 - Is it time to redo your website.mp4

04:06

02 - How to audit website analytics.mp4

04:17

03 - How to review user experience for your site.mp4

03:21

04 - How to review social media for website redesign.mp4

02:50

05 - How to review key digital assets in website redesign.mp4

06:05

06 - How to review brand and offline assets for your website.mp4

02:42

03 - 2. Website Research Practices

01 - How to create a goal charter for your website.mp4

04:17

02 - How to research your website audience.mp4

03:52

03 - How to research competitors in website redesign.mp4

03:19

04 - How to find SEO keywords for your website strategy.mp4

02:38

05 - How to map SEO keywords to category and intent.mp4

03:54

04 - 3. Plan Your Website Structure

01 - Introduction to website blueprints.mp4

02:21

02 - How to create a website blueprint.mp4

03:50

03 - How to add technical specifications to your site.mp4

04:12

04 - How to present website blueprints.mp4

03:29

05 - How to create lo-fi wireframes for website redesign.mp4

02:45

06 - How to prepare for website content creation.mp4

03:36

07 - How to refine the goal charter for your site.mp4

02:15

05 - Conclusion

01 - Putting your website strategy into practice.mp4

01:27

Description

Looking to build a new website or redesign an existing one? Before you get started, you need to identify your audience, the purpose of your design, and how you want visitors to interact with your site. Join industry veteran and instructor Dana DiTomaso as she shows you how to avoid guesswork, bad assumptions, and scheduling and budgeting issues by using a thorough website discovery process to help guide you through the project, ensuring that all design, functionality, and content decisions are made with a direct connection to your organizational goals.

Learn to properly identify and outline what needs to be built, how to build it, with what tools, and why. Explore strategic marketing techniques that can support the long-term viability of your overall website design project. With more than twenty years of experience building websites, Dana covers everything you need to know about using a discovery process to create a successful website strategy—and, ultimately, build a successful site.

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Web Development

Web Design

Web Design Business

Dana DiTomaso

Instructor's Courses

We help companies and organizations take or keep their marketing in-house. There are no secrets at Kick Point — we develop achievable goals, plan the best way to meet those goals, and train and coach you and your team as you work toward your goals. We bring our clients more business, money, education, and freedom. Visit kickpoint.ca to learn more about how we will help you do better. I'm also a highly recommended international keynote speaker and panelist. Am I a good fit for your next event? Find out more on my website at danaditomaso.com.

Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.