How to build and manage a successful Loyalty Program
Focused View
Sanjay Dukle
1:58:39
38 View
1 - Introduction.mp4
01:55
2 - Introduction.mp4
01:50
2 - loyaltyprogrambasics.pdf
3 - 2whyyouneedaloyaltyprogram.pdf
3 - Why do you need a Loyalty Program.mp4
01:48
4 - 3visionandmission.pdf
4 - Defining the Vision & Mission.mp4
04:59
5 - 4broadtypesofprograms.pdf
5 - Broad types of Loyalty Programs.mp4
03:54
6 - 5prosandcons.pdf
6 - Pros & Cons of a Customer Loyalty Program.mp4
03:58
7 - Introduction.mp4
01:17
7 - segmentingyourcustomers.pdf
8 - 2whatissegmenting.pdf
8 - What Is Segmenting Of Customers And Why You Should Do It.mp4
04:35
9 - 3typesofsegmenting.pdf
9 - Types Of Segmentation.mp4
03:10
10 - 4customerprofiling.pdf
10 - Customer Profiling.mp4
02:35
11 - 5b2bcustomers.pdf
11 - Understanding B2b Customer Loyalty.mp4
01:59
12 - Introduction.mp4
02:16
12 - thefinancebit.pdf
13 - 2thecostofloyalty.pdf
13 - The Cost Of Loyalty.mp4
04:57
14 - Activity Based Costing Abc.mp4
01:21
15 - 4loyaltycostcalculation.pdf
15 - Loyalty Cost Calculation.mp4
03:02
16 - 5allocatingresources.pdf
16 - Allocating Resources For The Loyalty Program.mp4
02:23
17 - 6customerlifetimevalue.pdf
17 - Customer Lifetime Value Clv Definition Calculation & Uses.mp4
05:54
18 - Introduction.mp4
01:21
18 - creatingandlaunchingloyaltyprogram.pdf
19 - 2factorsaffectingloyalty.pdf
19 - Factors That Influence Customer Loyalty.mp4
02:00
20 - What Is A Value Proposition And Why You Need It.mp4
01:16
20 - buildingthevalueproposition.pdf
21 - 4buildingvalueproposition.pdf
21 - Factors Affecting the Value Proposition.mp4
01:36
22 - 5valuepropositionmass.pdf
22 - Value Proposition Mass Or Mid Market Brands And Niche Brands.mp4
05:22
23 - 6valuepropositionniche.pdf
23 - Value Proposition Niche Brands.mp4
02:45
24 - Introduction.mp4
01:21
24 - creatingandlaunchingloyaltyprogram.pdf
25 - 2technicaldevelopment.pdf
25 - The Technical Development.mp4
02:32
26 - 3programdevelopment.pdf
26 - Program Development.mp4
05:52
27 - 4testingintegration.pdf
27 - Testing & Integration.mp4
02:51
28 - 5launchandpostlaunch.pdf
28 - Launch And Post Launch Of The Loyalty Program.mp4
04:29
29 - Introduction.mp4
01:04
29 - analytics.pdf
30 - 2whattocollect.pdf
30 - Analytics What To Collect How To Use And Manage Data.mp4
01:17
31 - 3customerretentionrate.pdf
31 - Understanding & Managing the Customer Retention Rate CRR.mp4
02:22
32 - 4ATV.pdf
32 - Understanding & Applying Average Transaction Value ATV.mp4
07:01
33 - 5transactionallifestyledata.pdf
33 - The Value Of Transactional & Lifestyle Data.mp4
02:33
34 - 6bigdata.pdf
34 - Big Data and its importance to Loyalty Programs.mp4
02:32
35 - 7breakage.pdf
35 - Breakage in Loyalty Programs.mp4
03:23
36 - The Flow of Running a Loyalty Program.mp4
06:30
36 - flowofloyaltyprogram.pdf
37 - Introduction.mp4
01:32
37 - internationalcasestudies.pdf
38 - 2retailprograms.pdf
38 - Retail Loyalty Programs.mp4
02:59
39 - 3airlineprograms.pdf
39 - Coalition Loyalty Programs Airlines.mp4
01:45
40 - 4telecomprograms.pdf
40 - Coalition Loyalty Programs Telecom.mp4
01:15
41 - 5hospitalityprograms.pdf
41 - Coalition Loyalty Programs Hospitality.mp4
01:08
Description
Simplified but Effective steps to build and manage a successful Loyalty Program
What You'll Learn?
- Learn simplified but very effective steps for designing, building and launching a Loyalty Program
- Learn how to customize the Loyalty Program strategy based on the type of Brand or Business
- Learn how to segment and profile customers and align the Loyalty offers to the segments to get successful results
- Build the right Value Proposition based on the type of Brand positioning and customer profile for successful acceptance
- Market the program post launch for growing the Loyalty Program member base and Analyze the Loyalty Program
- Understand the Finance Bit for Loyalty and allocate resources
- Build customer loyalty in your own business
- Understand the contribution of loyalty programs to the business
- Understanding the Need for a Loyalty Program
- Clearly visualize a Loyalty Roadmap for your Brand or business
Who is this for?
What You Need to Know?
More details
DescriptionThe Art and Science of Loyalty & Marketing
Launching a successful loyalty program needs a clear vision and definition of roadmap to make the program successful. The program needs to be designed to achieve the objectives for the Brand, the customers and the key stakeholders.
In this course, you will learn how to have a very simplified but highly effective steps to design, launch and manage your loyalty program to be successful in a easy to implement, practical format.
This course helps to set the right understanding and implementation of planning, design, development, launching, analytics and managing the loyalty program for best results, and can also help beginners get a firm fundamental understanding of all the key elements that should be addressed and the way to go about the entire process, and how to measure and manage the success of the Loyalty Program using simple but real metrics from the sales and business.
A good understanding of the benefits of Loyalty Program and Loyalty strategies, solutions, incentives, points, rewards, Cost and Marketing will help in building successful rewards programs for Retail, SME and B2B businesses.
Who this course is for:
- Career-driven professionals entering the field of Loyalty, CRM and Marketing, wanting to update and expand their knowledge .
- Management and Retail professionals who want to develop a Loyalty Program, a Loyalty Strategy and/or build customer relationships.
- Promoters, Entrepreneurs and management team in the SME segment who want to launch their own Loyalty Program.
- Anyone interested in Sales, Marketing, Loyalty, CRM, Customer Service or related fields.
- Anyone looking to gain an understanding of Customer Loyalty Programs and its practical application in an IT and Non-IT environment.
- Existing professionals in Marketing, Loyalty, IT, CRM who want to update and expand their knowledge about building Loyalty Programs.
The Art and Science of Loyalty & Marketing
Launching a successful loyalty program needs a clear vision and definition of roadmap to make the program successful. The program needs to be designed to achieve the objectives for the Brand, the customers and the key stakeholders.
In this course, you will learn how to have a very simplified but highly effective steps to design, launch and manage your loyalty program to be successful in a easy to implement, practical format.
This course helps to set the right understanding and implementation of planning, design, development, launching, analytics and managing the loyalty program for best results, and can also help beginners get a firm fundamental understanding of all the key elements that should be addressed and the way to go about the entire process, and how to measure and manage the success of the Loyalty Program using simple but real metrics from the sales and business.
A good understanding of the benefits of Loyalty Program and Loyalty strategies, solutions, incentives, points, rewards, Cost and Marketing will help in building successful rewards programs for Retail, SME and B2B businesses.
Who this course is for:
- Career-driven professionals entering the field of Loyalty, CRM and Marketing, wanting to update and expand their knowledge .
- Management and Retail professionals who want to develop a Loyalty Program, a Loyalty Strategy and/or build customer relationships.
- Promoters, Entrepreneurs and management team in the SME segment who want to launch their own Loyalty Program.
- Anyone interested in Sales, Marketing, Loyalty, CRM, Customer Service or related fields.
- Anyone looking to gain an understanding of Customer Loyalty Programs and its practical application in an IT and Non-IT environment.
- Existing professionals in Marketing, Loyalty, IT, CRM who want to update and expand their knowledge about building Loyalty Programs.
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Sanjay Dukle
Instructor's CoursesMy name is Sanjay Dukle.I am a Loyalty and Marketing Consultant, Author, Partnerships Mentor, and a Certified Life & Success Coach. Key Aspects of my profile and experience that will help you:* Over 20 years active experience in a consultative and Solutions Provider role across the Loyalty, Sales and Marketing Partnerships domains across the Middle East & the Indian Subcontinent.* Exposure to consulting Brands and Businesses in multiple sectors including Retail, B2B , SME, Startups and Services.* Over 10 years of experience in helping businesses, SMEs and Startups in creating Sales & Marketing Partnerships to find customers. Helped over a 1,000 brands and SME/Startups to promote their brands and offers on consumer platforms and Apps.* Published the Book - The Art of Sales Partnerships on Amazon and Google Books, and conducts workshops and training courses for Startups, SMEs, businesses and promoters in building Sales & Marketing partnerships to find new customers.* Active consultative experience for Loyalty and Marketing solutions with clients across a wide mix of industries including Luxury, Retail, F&B, Hospitality, Lifestyle, Wellness and Automobiles. * Experience of building Coalition Partnerships in the Airline, Retail, Telecom and Hospitality sectors.I have a keen interest in sharing my learning and experience which may benefit professionals from all areas of business and experience.
Udemy
View courses UdemyStudents take courses primarily to improve job-related skills.Some courses generate credit toward technical certification. Udemy has made a special effort to attract corporate trainers seeking to create coursework for employees of their company.
- language english
- Training sessions 41
- duration 1:58:39
- Release Date 2024/04/15
