How In-House Creators Can Power Your Company Brand

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Cher Jones

34:38

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1. Introduction

001. Introduction to in-house content creators.mp4

01:57

2. In-House Content Creation Talent and Tactics

002. The best content solves a problem.mp4

03:31

003. Exploring branded episodic content.mp4

04:58

004. Employee brand ambassador activity.mp4

03:03

005. Employee, community, and customer experiences.mp4

03:03

006. Employee thought leadership.mp4

03:06

3. Develop Your Strategy

007. How to effectively partner with your creators.mp4

02:41

008. How to get the rest of your team on board.mp4

02:25

009. Set up and leverage your program.mp4

06:33

4. Conclusion

010. Fast track to implementation.mp4

03:21

Description

The internet and social media are everywhere, and with that ubiquity, companies have scrambled to create content that will help them be seen. Smart companies tap their talent to create authentic, engaging, and valuable content that improves the brand experience for their customers and employees while satisfying the ever-growing need to produce more content. These in-house content creators, employee influencers, and advocates can provide a true competitive advantage and build a company’s culture. In this course, corporate trainer and personal branding expert Cher Jones helps leaders and managers in companies to explore the various tactics, critical considerations, and important guidelines that they need, in order to develop a strategy that makes sense for their company’s brand and their capacity to create.

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Business Branding

Brand Management

Cher Jones

Instructor's Courses

Personal branding is NOT just for job hunting or becoming an "influencer" on Instagram. In the hybrid workplace, our personal brands are being used on the job, whether you work on your brand or not. In fact, our digital presence can be a powerful business tool to establish trust, credibility and belonging in a world where face to face is not always an option. But with everyone checking LinkedIn, before they take a call, respond to an email or accept a meeting request, it’s fair to say the brands of most professionals are not working for them. Sorry... it's true and they need help. As a Keynote Speaker, Corporate Trainer & Coach who specializes in Personal Branding for the Hybrid workplace, I’ve made it my mission to teach Leaders, B2B Consultants and Industry Experts, who LOVE their jobs and the companies they work for, how to develop a strategic personal brand at work so they can take charge of their own success. Here’s another fun fact: I don’t even work with active job seekers. Shocking, I know! My transformational team training programs, keynotes and 1:1 coaching sessions strictly focus on helping your VIPs (Very Important People) create a professional presence that inspires others to work with them, for them and champion them at work. They'll also learn how to exceed their performance goals using the right digital tools, content and strategies for their roles now and in the future. You can trust my approach because this ain’t my first rodeo! I’ve been mastering the art and science of personal branding for professionals for 10 years. So I’m practically a pioneer! Plus everything I teach is firmly rooted in over 20 years of formal corporate communications, marketing and broadcast media experience. And as the old saying goes, the proof is in the pudding. You can experience my deep knowledge, infectious energy and genuine passion for what I do when you check out my livestreams, videos, podcasts and other content I create here on LinkedIn. As far as my clients go, I’ve worked internationally with a variety of organizations including Lockheed Martin, HP, Rogers, Husky Energy, Stantec, C360, BPTN, PokerStars, BlackBerry, Industrial Alliance, Meeting Planners International, The UK Trade and Investment, The Ontario Ministry of Education and UAE Steel and CBC to name a “few”. If you would like to hire me to speak at your event, train your team, work with me as your coach or book me on your show, we should connect. Want to learn something? Hit that follow button or you can always #JustAskCher! You can also visit www.sociallyactivetraining.com .

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.