Growth Marketing: win, onboard, and retain more customers

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Michel Gagnon

2:24:54

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1. How to remove the guesswork out of growth

1. From chaos to structured growth What youll get out of this course.mp4

02:44

2. What is Growth Marketing

1. The benefits of Growth Marketing.mp4

01:46

2. What is Growth Marketing.mp4

03:07

3. Growth Marketing Intro Quiz.html

4. The problem with funnels and what to do about it.mp4

02:12

5. Growth Mindset.mp4

06:34

6. Growth Mindset.html

7. Growth Experiment Case Study.mp4

05:30

8.1 Growth Marketing Workbook.html

8. Course Resources.html

3. Pirate Metrics, North Star, and OMTM

1. How to measure experiments.mp4

01:09

2. North Star.mp4

05:58

3. Pirate Metrics I.mp4

05:08

4. Pirate Metrics II.mp4

02:52

5. One Metric that Matters (OMTM) How to Get Laser Focused.mp4

04:06

6. North Star and OMTM.html

4. Master the growth marketing process

1. Understand the Growth Marketing process.mp4

02:02

2. Analyze Where will growth come from.mp4

03:24

3. Ideate Coming up with ideas.mp4

04:21

4. Prioritize Pick the most promising ideas.mp4

04:17

5. Test your ideas.mp4

05:08

6. Growth marketing process.html

7. Set Up an Experiment Board.mp4

02:54

5. Data How to measure and track effectively

1. Using soft and hard data to drive growth.mp4

02:56

2. How to Leverage Data and User Feedback.mp4

06:07

3.1 Add Google Tag Manager to a Wordpress Site.html

3.2 Adding Google Ads conversion tracking to a site (using GTM).html

3.3 Adding Google Analytics 4 to a site (using GTM).html

3.4 Create Quick and Beautiful Google Data Studio Dashboards and Reports.html

3.5 Creating a Google Ads Account.html

3.6 Creating UTM URLs to Track Your Campaigns.html

3.7 Google Analytics conversion tracking decision tree.html

3.8 How to add a Facebook Pixel to a Shopify Store.html

3.9 How to add Google Analytics to a Shopify Store.html

3.10 How to Setup Google Optimize to Run AB Tests on Your Website.html

3.11 How to Structure, Run, and Analyze an AB Test on your Website.html

3.12 Install the Facebook Pixel on your site.html

3.13 Setting up Facebook Conversion Tracking.html

3.14 Setting up Twitter Conversion Tracking using GTM.html

3. How-to guides to set up your analytics tools.html

6. Growth Strategies

1. Three Keys to Traction and Growth Acceleration.html

2. Winning the right customers.mp4

05:26

3. Disqualify potentially bad customers.html

4. Acquisition.mp4

06:41

5. Identify your Growth Channels.html

6. Activation.mp4

06:41

7. Revenue.mp4

11:53

8. Retention.mp4

09:51

9. Growth Strategies.html

10.1 25 Overlooked Tactics.pdf

10. 25 Overlooked Tactics to Grow Your Audience and Customer Base.html

7. Practice Design your own experiment

1. Design your own experiment.html

8. Conclusion

1. 3 quick guides to getting started with Growth Hacking.mp4

04:14

2. Thank you.mp4

00:54

3. Next Steps.html

4. Positioning or Where to Play.mp4

02:05

5. Examples of Product Positioning.mp4

06:03

6. Executive Dashboard.mp4

02:51

7. Run Meetings Like a Boss.html

8. High Productivity Agenda Template.mp4

08:32

9. Agenda with Confluence and Asana.mp4

02:35

10. Issue Tracker.mp4

04:53

Description

Learn the four-step data-driven system that drove the growth of some of the top companies in the world

What You'll Learn?

Understand the fundamentals of growth marketing and how it different from traditional marketing
Learn the 4-step growth process and how to implement it with your team
Ideate and effectively prioritize growth experiment ideas
Set hypothesis and measure results
Design and run experiments that are statistically significant
Identify and set up the key analytics tools that you need

Who is this for?

Young marketing professionals who want to up their game

Startup founders looking to gain/accelerate traction and bring some structure to their growth efforts

Aspiring entrepreneurs ready to invest in themselves and their future business

More details

Description
Learn grow marketing from a tech CEO and startup coach who's launched multi-million-dollar products
Many people believe that to get more leads, grow revenue, or increase retention, you need to have some sort of magic powers. But it doesn't have to be this way. There is a simple data-driven process that you can follow. Instead of guessing, you'll be able to generate results more consistently.
Mastering those skills has the potential to radically change the course of your career or business.
This course will teach you the fundamentals of growth marketing. It will give you the tools and knowledge to be able to start running growth experiments that bring new customers, improve their experience, and increase retention.
Most importantly, it will completely change how you think about customer acquisition, monetization, and retention.

By the end of this comprehensive video course, youâ€™ll be able to:
Identify growth opportunities using Pirate Metrics
Manage the growth hacking process with a team
Analyze and identify opportunities to optimize your marketing funnels
Ideate and prioritize growth ideas using the ICE model
Set hypotheses and measure experiment results
Design and run statistically significant experiments with Google Optimize
Select three simple tech stack options that you can set up right away
Build a solid plan to win and keep more customers with a variety of growth strategies
Develop growth mindset that doesnâ€™t involve tricking people into buying your product.

This is not Netflix. Youâ€™ll learn by doing.
This course is not another show that you can mindlessly watch on Netflix. No. This is for those who want to put in the work, get better, practice what they learn, and become top-notch growth marketers.
This course is comprehensive and easy to follow: it has everything you need to get started right away.
Step-by-step growth hacking methodology
Action-focused assignment
14 how-to guides to set up specific tools
5 ready-to-use templates (North Star definition, ICE prioritization, Funnel Analysis, Idea Backlog, Experiment Sheets)
25 tactics to grow your audience and win new customers
Real-life case studies
Applying what you'll learn will change how you see growth and, most importantly, give you the secret to unlocking growth opportunities wherever you work and in any type of business.

Join me in the course today. Enroll now to start learning some of the most-in-demand digital skills that will boost your career and business.
Who this course is for:
Young marketing professionals who want to up their game
Startup founders looking to gain/accelerate traction and bring some structure to their growth efforts
Aspiring entrepreneurs ready to invest in themselves and their future business

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Hi, I'm Michel Gagnon. I'm currently Global Managing Director at plista, a global adtech company, and Strategic Advisor at Stun and Awe, a growth marketing and product design company.What have I done:- Launched multi-million-dollar tech products- Done business in 15+ markets, including market launches generating >$20M- Helped 50+ startups and scaleups expand into new markets, validate product ideas, and design their operations to scale- Develop product strategies leading to a 40%-50% margin improvement- Former Management Consultant at PwCWhy teaching:I've always been a teacher. I taught at a university in China and coached 1,000s of students on their career, skill development, and business ideas. I continue to advise startups on their strategies and growth plans. I truly enjoy seeing people grow and reach their goals. I'm currently a mentor at:- APX, accelerator from Axel Springer & Porsche- Greentech Alliance- Newchip

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