Growth Marketing Foundations

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Brad Batesole

1:35:38

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01 Introduction

001 Grow your business with growth marketing.mp4

01:03

02 Defining Growth Marketing

001 What is growth marketing .mp4

03:13

002 The evolution of growth marketing.mp4

02:32

003 Goals of growth marketing.mp4

02:35

004 How to be a growth marketing leader.mp4

02:32

005 A disclaimer on growth marketing.mp4

02:02

03 Elements of Growth

001 The agile growth marketing process.mp4

02:37

002 Building a growth marketing team.mp4

02:49

003 Using customer interviews.mp4

02:25

004 Who are your customers .mp4

02:45

04 Initial Strategy

001 Communicating your key metric.mp4

03:01

002 What are OKRs and how are they used .mp4

02:28

003 How to lead an OKR strategy session.mp4

02:46

004 Using the lean canvas for marketing.mp4

02:17

005 Drafting your lean canvas.mp4

02:48

05 Laying the Foundation

001 The digital marketing and sales funnel.mp4

02:23

002 What is the customer journey .mp4

02:05

003 Mapping the customer journey.mp4

03:09

004 Mastering the customer journey.mp4

02:51

06 Growth Levers and Loops

001 What are marketing growth levers .mp4

02:32

002 Identifying marketing growth levers.mp4

02:52

003 What are growth loops .mp4

02:08

004 Growth loop examples.mp4

02:06

07 Product Life Cycle

001 Management of the product life cycle.mp4

02:22

002 Technology adoption life cycle.mp4

02:07

003 Excel through the product life cycle.mp4

02:29

004 Evaluating product-market fit.mp4

02:22

08 Starting the Growth Process

001 Growth process in action.mp4

02:39

002 Generating ideas and team communication.mp4

02:50

003 ICE for project and time management.mp4

01:48

004 Failure and maintaining a positive outlook.mp4

02:38

005 Digital marketing fatigue.mp4

01:10

09 Growth Opportunities

001 Leverage your customers to improve sales.mp4

02:16

002 Retain your users to improve sales.mp4

01:57

003 Data-driven growth marketing.mp4

01:46

004 Exclusivity as a sales strategy.mp4

02:31

005 API integrations.mp4

01:24

10 Capturing Data

001 Key data metrics to track and report.mp4

01:51

002 Monthly recurring revenue (MRR).mp4

01:38

003 Churn rate.mp4

01:42

004 Measure customer acquisition cost (CAC).mp4

01:50

11 Conclusion

001 Your growth path forward.mp4

00:19

Description

Growth marketing strategies help marketers generate new ideas and accelerate sales and customer acquisition. Growth marketing requires work. Companies must rethink their teams, their business, and their customers. However, the results are worth the effort. In this course, instructor Brad Batesole introduces popular growth marketing techniques to super-charge your marketing strategy. Brad tells you how you can step into the role of a growth marketing leader. He explains how to build a growth marketing team. Brad walks you through the steps to craft your initial strategy, then goes over how you can lay the foundation for marketing success. He shows you how to identify marketing growth levers and steps through a product lifecycle. Brad explains how to start the growth process and handle failure with a positive outlook. He identifies several key growth opportunities, then concludes with practical advice on capturing and analyzing the data you need for effective marketing.

This course was created by Madecraft. We are pleased to host this training in our library.

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Marketing Strategy

Digital Marketing

Internet Marketing

Brad Batesole

Instructor's Courses

Marketing executive who has led teams of top marketers at top companies; Lynda.com, TMZ, LegalZoom, and LinkedIn. Covering every angle, from marketing strategy and user experience to social media, paid media, and SEO. A visionary, who has brought bold upstarts like Warby Parker, BioLite, and RentTrack to the big leagues. An excellent communicator, storyteller, and writer who developed the top performing online marketing courses for Lynda.com and LinkedIn Learning, collecting over 20 Million views. An internationally recognized speaker with leadership agility and strong executive presence. A dedicated professional seasoned in helping everything from small shops and start-ups to big businesses looking to rejuvenate their brands. A visionary who excels in ideation with over 12 years of experience working at the crossroads of user experience, marketing, and the web.

Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.